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The Interrelated Realm of Communication & Community
Jessica A. Wade Master’s
Student University of Colorado at Boulder Department of Communication
Communication 5210 Seminar: Communication Theory Spring, 2000
Introduction—Community in Everyday Life
Community is one of the most widely used terms in today’s society (Selnik,
1992). As noted by scholars, community recently hit a relative boom in our
practical, everyday discourse (Simonson, 1996). To demonstrate the proliferation
of this word in our everyday lives and organizations, all it takes is a closer
look at some of the different contexts in which this word is used. On this
campus alone, we speak of the classroom as community, scholars from
multiple disciplines study community and now confront virtual
community, we debate over the future of our community(ies), and we even
have a campaign to build community. But as Goodall (1999) states, "It is
difficult to build community, or to repair one, when our conception is so vast,
so ambiguous, so interconnected" (p. 487).
The academy is not the only context in which community flows through
messages, time and space. In politics, presidential campaigns serve as just one
example where we see this word used and often abused (Simonson, 1996).
"Everywhere in recent Democratic Party discourse, visions of the local community
are being communicated" (Lee, 1995, p.40). And, as Lee adds, democrats use this
talk successfully. Ever since 1968, each candidate who has ascended to office
has articulated such a vision.
Something’s Lost and Must Be Found
What walks hand-in-hand with this notion and proliferation of community in
our everyday discourse is the statement by many that we, somehow, have
lost community (Bellah, Madsen, Sullivan, Swidler, & Tipton, 1985;
Selnik, 1992). What we lose, we must find again. As Della-Pianna and Anderson
(1995) state, "Currently, a "search for community" has engaged and captivated
the imagination of scholars and the public alike" (p. 187). Bellah et al (1985)
explain this "therapeutic quest" as the fulfillment of individual needs through
engaging in social life. Goodall (1999) demonstrates this himself as he tells a
narrative tale of searching for community in his scholarly path, searching for
this place of community, what he colorfully refers to as a "filling station",
that stable place that one could always return to as needed.
There are those, both scholars and members of the general population, who see
this loss of community as synonymous with the loss of place and the rise of
corporate nonplace (Mitchell, 2000; Oldenburg, 1997). In his work that
celebrates as well as laments community, sociologist Ray Oldenburg (1997) coins
the term third place to describe "generic designation for a great variety of
public places that host the regular, voluntary, informal, and happily
anticipated gatherings of individuals beyond the realms of home and work" (p.
16). He explains America’s mourning of the loss this "great good place":
Where once there were places, we now find nonplaces. In real places the human
being is a person. He or she is an individual, unique and possessing a
character. In nonplaces, individuality disappears. In nonplaces, character is
irrelevant and one is only the customer or shopper, client or patient, a body to
be seated, an address to be billed, a car to be parked.(p. 205)
Bleak as the picture may be that Oldenburg paints, it is true that what once
survived and thrived in the public realm has now retreated into the private.
"Some of what was there is gone for good. Much of it has been transported into
the home as private versions of that which people used to share and gain
community from the sharing" (p. 215). Local-self reliance activist and
researcher Stacy Mitchell (2000) writes regarding the rise of corporate takeover
and the diminishment of Oldenburg’s third place, "When people lament the
disappearance of the local bookseller or neighborhood pharmacist, too often they
speak with a deep sense of resignation. We mourn the loss, but deep in our
hearts we accept these enterprises’ extinction as an inevitable part of market
evolution" (p. 1). These plastic nonplaces with their familiar logos welcome the
transient people, the tourists and the business executive, offering a place to
many, but a "real place to nobody" (Oldenburg, 1997, p. 215).
Arnett (1986) also argues that since Martin Buber’s death in 1965, community
has dwindled and become scarce. The small town, where community once thrived in
daily and democratic life, no longer exists nor do small towns’ stable residents
as life has become more fragmented and individuals have become what Bauman
(1996) calls "nomadic". America has yet to find something that will replace the
integral community of the small town (Lerner, 1957; Oldenburg, 1997). Yet others
view the small town as a myth or a "master story of American identity",
discrediting the widely held ability of small towns to foster genuine community
(Lee, 1995).
The shear fact that we are "searching" for community prompts me to ask
several questions. How is it that we, as scholars and as members of the
"community", feel that we lost "it"? What is it that people lost? Is community
something that you can see? Is community something that you can experience? That
you can study? Is community something that you recognize or inherently know when
you "find it"? Or is it even findable?
In all this talk about community, it seems to me that we simply don’t know
exactly what it is we are talking about or yearning to regain. The flipside of
community’s popularity in talk is that its meaning has become more and more
ambiguous. Rhetorician Richard Weaver explained community as a "charismatic
term"--one with enormous circulation and a wide range of meanings to accompany
it (Simonson, 1996). Not to make matters worse, but community, I argue, is
intrinsically linked to yet another widely used term, communication. As Penman
(1996) notes, "when we talk about such things as ‘conversation’ and ‘community’,
along with other related things like ‘communication’, ‘society’, ‘persons’, and
‘language’, we are talking about things that are essentially contestable’’ ( p.
16).
"Finding" Community’s Meaning(s)
The purpose of this paper is to explore the relation between community and
communication in depth. The goal, here, is not to make a clean-cut decision on
the one correct definition of community for there is not one that dominates this
discussion or our everyday discussion (Fowler, 1995). Rather the goal is to look
at the many ways in which communication functions within this multifaceted
notion. This in-depth look can offer us some insight into how people make sense
of this contested concept and perhaps provide ways in which we as communication
scholars might apply such concepts in research. In the remainder of this paper,
I seek to answer two questions: a) What are the different conceptualizations,
meanings, and theories of community at play in the academic literature? b) From
a communication perspective, what is the function or role of communication
within these different notions of community?
In answering these questions, I pose the following discussion for this paper.
First, I conduct a review of these conceptualizations of community in the social
science literature, paying specific attention to the role of communication.
Second I address the ways in which communication scholars, in particular, have
researched community. Here, I also explore how their research, especially in a
sociocultural theoretical tradition, explains the discursive link between how
people communicate and therefore construct meaning(s) of community. Lastly, I
look at the implications of this theoretical and empirical literature for future
work in this area.
Conceiving of Communities
As we begin the discussion here of the ways in which the social science
literature has conceived of community, the vastness of this concept is quite
clear and a bit overwhelming. The definitions derive from theoretical as well as
political and religious thought (community of others, of ideas, of memory) and
those that are situated in geographical location or time and space (community as
place and virtual community). What I offer below is an overview of these
conceptualizations and insight into the workings of communication within
each.
Is Place or Space Community?
Hindman (1998) in his study of community newspapers provides a way of looking
at the boundaries of community as physical. Community, here, is bound by
geographical, shared space. As Goodall (1999) discovered, though, in his career
long search for community, one must heed the advice of Herodotus, "You can’t
step in the same river twice", for communities, even if bounded physically,
change as do the people within them.
Other scholars offer a geographically bounded theory of community, stating
that it allows us to get away from the individual nostalgic ideal of a greater
"sense" of community. One such scholar is Simonson (1996), who privileges the
Sittlichkeit strain of talk about community taken from Hegel.
Sittlichkeit is community viewed as places, sites of life and work, and
sites to address social problems. Of particular emphasis within this view of
community are the concrete institutions located within the larger political
order as opposed to the personal or the individual. These institutions
constitute civil society, "the public domain between family and state"
(Simonson, 1996, p. 326). Simonson provides three types of face-to-face
communities with each type characterized by a different approach to
communication and implications for political life. These three broad categories
are lifestyle enclaves, voluntary associations and local communities of public
space.
Lifestyle enclave. Borrowing this first category from the
noted work of Bellah et al. (1985), Simonson (1996) shows how the community of
lifestyle enclave is organized around its leisure activities, consumption and
shared appearance. The definition for lifestyle enclave is:
Formed by people who share some feature of private life. Members of a
lifestyle enclave express their identity through shared patterns of appearance,
consumption, and leisure activities, which often serve to differentiate them
sharply from those with other lifestyles. They are not interdependent, do not
act together politically, and do not share a history. (Bellah et al., 1985, p.
335)
Communication in this community typically revolves around the shared interest
and is characterized as open but not political in orientation.
Voluntary associations . Simonson (1996), states, "The
voluntary association, in contrast, has the clearest boundaries and the
strongest political presence of the three" (p. 327). Within these typically
small and politically active communities, the communication is characterized as
purposive deliberation, discussion as a means to an end. This category of
face-to-face community resembles what Fowler (1995) discusses as the
community of ideas existing in political thought. This conceptualization
is based on participatory community, which emphasizes "the importance of people
deciding together, face to face, conversing with, and respecting each other in a
setting which is as equal as possible" (p. 89). Voluntary associations and
community of ideas extend the Greek ideal of polis to the modern
day.
Local communities of public space . This third category of
face-to-face community develops based on individuals physical proximity to each
other. Simonson (1996) draws on Oldenburg’s (1997) notion of third place to
exemplify the types of places in which this community occurs, taverns, coffee
houses, shops, pedestrian malls, based on some type of regular clientele. In my
study of a community coffee house, one of the participants I interviewed
mentioned "synchronisity" to explain how people meet up within these third
places and take part in less intimate and unplanned/scheduled talk. Because
these physical places occur in the public realm, the level of political and
civic obligation is higher than what we see in the lifestyle enclave (Simonson,
1996).
The communication role of place, particularly the city, in these face-to-face
communities is contested. There are those who argue the urban environment with
its higher populations serves as the death of community (Rothenbuhler, Mullen,
DeLaurell, & Ryu, 1996); while others claim the city allows for community’s
rebirth (See discussion in Hindman, 1998). For instance, Parks (1981) in his
work addressing the strength of weak ties, praises the city for offering places
that allow for nonobligatory, less intimate relationships as they , "assist in
the diffusion of innovations, offer important opportunities for social
comparison, and promote large scale social cohesion and action" (p. 95). These
relationships "serve important personal and social functions which cannot be
ignored in an adequate theory of interpersonal communication" (Parks, 1981, p.
92). Others criticize the weakening of social ties, or individualization, as
leading us away from community to "more rational, more interpersonal, more
fragmented forms of thought and action" (Selznik, 1992).
In Vale’s (1995) work on the role of communication in the construction of
public perceptions and community identity, he claims "communication occurs
simultaneously in cities, about cities, and by cities and that all three forms
of communication have significant place-based points of reference" (p. 658). The
forces involved in the construction and interpretation of cities and their
neighborhoods are the people (interaction), the architecture (symbols) and the
media (representations) "that helps to edit and alter our perceptions" (Vale,
1995, p. 646). As Vale concludes, "The built environment communicates to people
about who they are and how they fit with others in the world" (p.
659).
Virtual community . Thus far, I have covered those communities
situated in physical place/geographic location that are characterized by
face-to-face interaction. Yet another realm of community. Located in the
conceptual space formed by people using computer-mediated technology, the term
virtual community stems from its existence in this virtual space (Allison &
Allison, 1995). As Gumpert and Drucker (1998) claim, these communication
technologies have reshaped the uses of domestic space. No longer are the
divisions of home and the workplace so bounded. "Our definition of community and
our perception of home coexist in an environment in which the technological
ability to transcend time and space governs and results in a series of seemingly
contradictory circumstance and values" (Gumpert & Drucker, 1998, p. 428).
Here, the geographic boundaries of shared space that we see in
Sittlichkeit above are loose and shapeless. Gumpert and Drucker argue
that when we transcend space, we actually lose community and a connection to our
immediate surrounding. In a study about how conversation via these communication
technologies has implications for men’s and women’s movements, Green (1996)
concludes, "Not all conversations are equal. The theory here is that mediated
conversations are less health promoting, in terms of the giving and receiving of
intimacy and trust, than are face to face exchanges" (p. 65).
We see this argument over the negative effects of communication technology
dating back to the Phaedrus in which Socrates warns of writing; "writing
allows all manner of strange couplings; the distant influence the near, the dead
speak to the living, and the many read what was intended for the few" (Peters,
1999, p. 37). Simonson (1996) also critiques what he calls, communication hope,
a notion put forth in the works of communication scholars, Cooley, Dewey,
Lazarsfeld and Katz. Communication hope, Simonson explains is "the dream that
mass communication might overcome the finitude of local civil society [or
face-to-face community] and bring about nationwide community [total solidarity]"
(p. 324). These scholars, according to Simonson, overestimate the power of mass
communication and underestimate the role of people and their local forms of
communicative practices and the potential for reciprocal communication within
these face-to-face exchanges. This dialogue versus dissemination debate is a
powerful one and is noted in the work of other contemporary scholars (see
Peters, 1999).
Genuine Community
In our practical discourse about community, Simonson (1996) puts forth an
opposite pole from Sittlichkeit to explain the community talk about the
need for a greater "sense" of community. This term, Geimenschaft, is
borrowed from German sociologist Toennies. Bellah et al. (1985) offer much to
say about this notion of community and why there is this need. Borrowing from
Tocqueville’s expression for the traits that make up our national character,
Bellah et al.’s (1985) Habits of the Heart addresses the enduring
conflict between individualism and community. As stated above, Bellah et al. put
forth the notion of lifestyle enclave in which the members are homogeneous in
their interests, activities and perhaps even consumer patterns; therefore, a
lifestyle enclave is likely to celebrate like-selves not otherness.
Although many scholars may use the term lifestyle enclave synonymously with
community, Bellah et al. contend that these two cannot be used in such an
interchangeable fashion. In fact, they hold community in complete opposition to
lifestyle enclave. They offer a definition of community, what they term the
community of memory:
A community is a group of people who are socially interdependent, who
participate together in discussion and decision making, and who share certain
practices (which see) that both define the community and are nurtured by it.
Such a community is not quickly formed. It almost always has a history and so is
also a community of memory, defined in part by its past and its memory of its
past. (p. 333)
Community of memory’s heavy reliance on history and a group’s collective past
is what differentiates this term from lifestyle enclave that relies on "shallow"
sharing of interests, although Bellah et al. note the possibility for a hybrid
of these two terms. "Many of what are called communities in America are mixtures
of communities in our strong sense and lifestyle enclaves" (p. 335).
Based on this shared history, and what others point out as reliance on
tradition and religion (Fowler, 1995), the community of memory seeks to be an
inclusive whole, celebrating the interdependence of public institutions and
private life. Examples of such communities of memory are kinships, religions,
and republican traditions. The argument Bellah et al. (1985) make is that
community in the United States is in deep trouble. For example divorce replacing
and negating the sacred communion of husband and wife in marriage points to the
fact that Americans do, indeed, neglect traditions. This neglect makes it more
and more difficult to nurture our communities of memory. For Bellah et al.
(1985), the chief reason behind the neglect of societal traditions is
individualism, the egocentricity of people to believe "that the individual has a
primary reality whereas society is a second-order" (p. 334). In situating the
individual as central, they claim that we have lost the language
necessary for communicating about a community of memory. "We do not use language
in this book to mean primarily what the linguist studies. We use the term to
refer to modes of moral discourse that include distinct vocabularies and
characteristic patterns of moral reasoning" (p. 334).
Hart (1998), a rhetorician interested in community fragmentation, possesses
what I feel is a possible theoretical explanation of why this neglect for and
turn away from community to the centering of the individual and the discourse of
individualism. He states, "For each community in existence, I assert, there is
also an "uncommunity" (p. xxv). This uncommunity comes about through the
polarizing effect of communication. As Fowler (1995) states some individuals see
the reign of traditions like religion to have a tyrannical effect for those who
did not choose to worship. Stemming from this example, Hart states that when one
group or tradition communicates its community, there are those that may reject
it and will not adhere to the hailing of this community. This uncommunity, Hart
argues, is the darkside of what is so often positively cast. What Bellah et. al
(1985) put forth as a genuine spiritual community of memory takes into account
people’s history, and people’s common link. In the practices of negation of
community, however, those who do not possess the same history or common link are
cast out as the other. This otherness, in some cases, creates a
differentiation and the fragmentation between communities and also between
communities and individuals (Hart, 1998).
In the findings of their studies, Bellah et al state, "The erosion of meaning
and coherence in our lives is not something Americans desire. Indeed , the
profound yearning for the idealized small town that we found among most of the
people we talked to is a yearning for just such meaning and coherence. But
although the yearning for the small town is nostalgia for the irretrievably
lost, it is worth considering whether the biblical and republican traditions
that small town once embodied can be reappropriated in ways that respond to our
present need" (pp. 282-283). I find in my own research that activist
organizations (voluntary associations) operationalize these traditions in their
everyday discourse but with somewhat of a twist. "Reclaim democracy" they shout,
"Support local business." Within the same breath, this group mixes the messages
of democracy--a tradition of equality of voice, group decision making and
power--with consumerism--the talk of lifestyle enclaves--as a way to save
community. In our postmodern era, where tradition and stability have flown out
the door, people "in search" of meaning in life through their narcissistic
ambitions, self indulgence and buying patterns, trial and error career and
romantic interests have come up empty handed, dissatisfied and still yearning
for meaning that can only be found in the company of others (Bellah et al.,
1985).
The Dialogic Community
A notion of community that can combat this community/uncommunity
juxtaposition as I demonstrated above as well as the self-centered monologue of
individualism is that of a dialogue. A dialogic community was first theorized in
the work of philosopher Martin Buber. The attention he placed on the need for
the nourishment of community points to the overall importance of this concept to
Buber as well as to other scholars. Community must be present in order "for life
to be ultimately worth living" (Arnett, 1986). Much of his work has been
revisited and extended upon by several scholars. Arnett (1986), for one, reviews
Buber’s concept of dialogue and looks at the implications of applying this
dialogic model to the context of community. Whereas Buber characterizes dialogue
as taking place between "I" and "thou", he points to the space "between" these
two concepts to be that of the true sphere of community. Buber states "Community
is the overcoming of otherness in living unity...community is no union of the
like-minded, but a genuine living together of men of similar or of complementary
natures but of differing minds" (Buber as cited in Arnett, 1986, p. xi). Arnett
(1986), in Communication and Community (1986), advocates for pushing
people in their daily interactions, groups, and organizations to "go beyond
association and begin to permit a sense of commitment to both the people and the
ideals of the organization" (p. 7). Having this commitment to others as well as
to self leads to a concept put forth by fellow communication scholar
Friedman.
Also extending upon the work of Buber and his definition of community,
Friedman (1983) theorizes a distinction between community of affinity and
community of otherness. This community of otherness, according to Friedman,
exists in constant creative tension between self and other--Buber’s space
between the "I" and "thou". These tensions are inherent in our everyday
interaction and must be confronted. In Adelman & Frey’s (1997) study of a
Chicago AIDS hospice, the two researchers joined this community of
co-researchers to look at the everyday dialectics at play within this "fragile
community". This case study and others imply that we must also find a space
within dialogic communities for open communication, that which displays both
sides of a message. For Adelman & Frey (1997), one of the major oppositions
was that of life and death as well as salvation and despair. As Arnett (1986)
states, "the narrow-ridge embracing of contradictions and opposites implies a
picture of a dialogic community" (p. 159). Goodall (1999) also demonstrates this
openness when he acknowledges his first lesson learned in his search for
community within the academy. "Our behavior in personal relationships is like
our behavior in communities. Each is dependent on a dialogic foundation of
honesty and disclosure, and out of these evolving conversations emerge shared
values and rituals, visions and desires, actions , spirit and meanings" (p.
479).
Summary
In this section, I looked at the many ways in which scholars have theorized
community and the relationship between community and communication within these
conceptualizations. Based on this review, we can see that the relation between
these two vastly ambiguous terms is a strong link. Within the community as place
discussion, the emphasis was on face-to-face communication and its political
implications. The argument I put forth in my discussion of virtual community is
that we lose some of this face-to-face intimacy through computer-mediated
communication and other technological developments. In looking at the genuine
community, or what Bellah et al. (1985) term the community of memory, the
importance is on reclaiming a language to discuss and nourish our historical
traditions, a language surpassing our present-day language of individualism. And
finally, we saw how communication must be open to the tensions between self and
other in order to create the community of otherness or dialogic community. The
intention is not to decide what conceptualization is the correct one, only to
now have a better understanding of these different notions of community and the
meaning that we, as scholars apply to them. In order to understand another facet
of community and its connection to communication and to understand its given
meaning within practical discourse, it is also necessary to address the
empirical research of community as put forth by communication scholars.
Community Construction: Advancing a Sociocultural
Tradition
I have found community is daily constructed for, and from, the personal
experiences and dialectical practices of an evolving narrative self in dialogue
with, and teaching and writing for, others".
~ Goodall, 1999, p.
492
Many communication scholars look at the construction of community in their
empirical research (Aden et al., 1995; Johnson, 1994) particularly in
organizations (Della-Pianna & Anderson, 1995; Ruud, 1995) and places or
geographical locations (Rogers et al., 1995; Simpson, 1995). These studies
typically look at the primary role of communicative practices and performances
in this construction. Because meaning is "created and sustained by interaction
in the social group" (Littlejohn, 1999, p. 155), in this section I pay close
attention to the processual formation and social construction of community in
organizations and everyday interaction.
Community as Web: My, How We Weave
In a personal communication between Lawrence Frey and H.L Goodall, Jr., Frey
states with regard to the importance of everyday talk "that spirit is embedded
and woven even more tightly in everyday, even mundane, gestures, including the
griping, gossiping, and fighting that challenge people and, in the process, bind
them firmly together" (as cited in Goodall, 1999, p. 491). All of these examples
of everyday communication practices assign meaning to and weave our communities
together. Penman (1996) states, "We bring about the idea of what a conversation
and what community can mean in talking about them" (p. 16). Therefore, the
thread that builds the webs of communities is the thread of vernacular and
everyday discourse. But just as we learned in looking at the theories of
community as place, we cannot assume that the discursively constructed community
is permanent. In fact, as Rogers et al. (1995) explain, the only permanent
feature of community is change. "At every level, it remains a community
made out of the stuff of discourse, that it relies on a commonplace, collective
energy, and that it requires the work of imagination and a willingness to
sacrifice--these are constants. That it will remain as we built it, or that we
should try to recapture what we once had--these are follies" (Goodall, 1999, p.
492). Webs can be respun too.
Socially constructed community . According to Rogers et al.
(1995) "Social construction is the process through which meanings are given to
objects and events by individuals through communication with other individuals"
(p. 665). In their study of San Francisco’s Gay community response to the AIDS
epidemic in the mid-80s, Rogers et al. (1985) operationalize community as a
social system and an open one at that. In responding to this threat, the
community reconstructs its meaning. Rogers et al (1995) state "When a major
event threatens the stability of a system, it forces members of the systems to
construct new and changing meanings of their community" (p. 676). Originally,
San Francisco’s Gay community constructed four distinct meanings for four
different social systems/geographic areas that catered to the Gay lifestyle. But
in the face of this threat, the community respun this meaning and constructed a
collective conceptualization of community, instead of these stand-alone social
systems. For them, the threat of AIDS and the impacts on each of the distinct
communities provided the collective community with a shared experience and
history as well as the shared language of AIDS. I would argue that this serves
as an example in everyday interaction of Bellah et al.’s (1985) community of
memory, although not as "traditional" in nature.
Della-Pianna and Anderson (1995) argue that "Meaning-in-context is positioned
as central to gaining an understanding of the practices and discourse of
organizational life" (p. 188). To look at this meaning-in-context, the
researchers conduct an ethnographic study to answer how everyday practices make
meaningful and are made meaningful by the term community. What they uncover is
how organizational actors deal with the dialogic tensions between meeting their
own individual needs of performing community service and the organization’s
commitment to social responsibility. These tensions in their talk point to the
ambiguity of community and the open struggle among members to construct any
single meaning.
Community as performance . Social construction as we learned
above demonstrates the ways in which people give meaning to a concept through
their interaction, specifically talk. Another research approach for discovering
the meaning of community is to focus on performance or enactment of
community (Simpson, 1995). Building off of Buber’s dialogic approach to
community (Arnett, 1986), Simpson (1995) incorporates dialogue into his
research. "Instead of looking at the city as a set of frozen images, I prefer to
hear it as a site of conflicting and contested voices that articulate respective
memoirs of Ybor City’s past and hopes for its future" (p. 704). Simpson’s
emphasis then is on the performative and active nature of community. "Community
is a site of active conflict--not something we have, not something that is
written into the buildings but something we do" (p. 705).
"People actively occupy, struggle over and use such urban space" (p. 701).
For Simpson the link between community and place is clear but, he claims, it is
not the buildings or the physical that actually give that community meaning nor
can that community be a stable, static site. Rather, community meaning derives
from the actively intertwining discourses of race, ethnicity, food, the past,
present, renewal, language and culture. Yet another web we weave.
Narratives within the construction of community . Along with
the importance of everyday communication practices perfomances in the
construction of community, a community’s narratives also formulate and construct
meaning. As Bellah et al (1985) explain, communities of memory retell their
histories in its constitutive narrative. Here the intention of these scholars is
not to draw on grand narratives of a community of memory but to pay particularly
close attention to the honesty, not only exposing the "heroes" of a group but
also the "villains". "The communities of memory...are concerned in a variety of
ways to give a qualitative meaning to the living of life, to time and space, to
persons and groups" (p. 282). Bellah et al. (1985) focus on the mores, including
the daily practices of life, to uncover their influence on the coherence of
society and the viability of society’s future.
Aden, Rahoi, & Beck’s (1995) study of the film location of the popular
Kevin Costner movie, Field of Dreams, relies heavily on the narratives of
their co-researchers. In their development of a theory of interpretive
community, the look at how people construct a individual and community meaning
of an experience.
Fragmented community . As Goodall (1999) notes, it only takes
three symbolic activities to kill a community--silence, lack of honestdialogue,
and privileging only bureaucratic tasks. In Ruud’s (1995) study of a regional
symphony, he demonstrates how difficult community is to achieve. He finds that
different organizational subcultures each with their own identity and interests
actually prohibit the formation of a cohesive community. Drawing from Burke’s
notion of identification, Ruud (1995) points to his juxtaposing term, division,
to describe the tensions between the subcultures. Ruud’s study is not the
killing of community, as Goodall (1999) states above, but the fragmentation of
community. He concludes that even fragmented communities can still achieve
success as an organization despite differences of identity, values and
interests.
Conclusion
In this paper, I offered a review of the social science literature, both
theoretical and empirical, that addresses the highly contested notion of
community. In the onset of this paper, I argued that a significant relation
exists between community and communication. What I demonstrated in the first
section is the role communication plays in each of these conceptualizations. I
then moved to the second section where I addressed through the community
research how communication—both practices and performances—construct the
meanings of community for the members within them, whether singular in
meaning—community solidarity—or multiple in meaning—community fragmentation.
This paper implies that the theories of the sociocultural tradition can prove
highly useful in the study of community. As the above discussion demonstrates,
community is performatively, symbolically and narratively constructed. A second
implication is that community is not an "it" that we can find in our searches.
"We don’t so much live within them as we make within them a space for our
evolving, complex, often conflicted selves, which is to say that I (and probably
you) need a community to be who I am" (Goodall, 1999, p. 488).
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