What makes an ad great?
How can PR be used to build relationships?
How can design thinking help us tackle wicked problems?
In the Department of Advertising, Public Relations and Media Design you’ll learn how to generate ideas and solve problems for brands and issues through a design thinking process that is grounded in analytical and creative thinking.
With the explosion of digital and social media, there’s never been a more exciting time to work in the rapidly growing field of strategic communication—an umbrella term that refers to the ways in which organizations use the three key elements of our program, advertising, public relations and media design, to communicate. As a student of strategic communication, you can choose to specialize in one of these three areas, all rooted in creative problem solving.
As an advertising student, you can focus on strategy or content creation. In studying strategy, you will conduct research, analyze data, identify target audiences and develop ways to engage them. If you want to create ads, a focus on content creation will provide hands-on experience in generating ideas and executing them with the latest technology.
The public relations major will prepare you for a career in one of the nation’s fastest-growing industries. You will learn to work closely with news organizations, build relationships with media and other stakeholders, create content for traditional and emerging media platforms—including social media—and manage public relations campaigns.
With training in media design, you’ll be able to design and produce content on various screens and platforms including the web, video games, smartphones, tablets and virtual environments.
Outside of class, you’ll find great opportunities to gain experience and recognition for your work. Advertising a2b brings creative industry professionals to campus for three weeks of hands-on training each year. The Dairy Show gives you a chance to showcase your work before industry judges. And our students consistently take top awards in the prestigious international “Young Ones” competition sponsored by the One Club in New York City.
APRD alumni work at leading advertising and public relations agencies, research firms, nonprofits and other organizations specializing in strategic communication.
When you graduate, you’ll be prepared for an exciting career—be it developing strategy informed by consumer data, generating ideas and producing ads, or designing social media campaigns.
We offer a Bachelor of Science in Strategic Communication and two graduate degrees: a Master’s Degree in Strategic Communication Design and a PhD in Strategic Communication. The MA program will begin in fall 2017 and applications will be accepted beginning in July 2016. The PhD program will begin in fall 2016 and applications will be accepted beginning in July 2015.
social media strategist
public relations professional
account planner or manager
Kelly Keaveney Graziadei
Director of Global Marketing Solutions, Facebook
Head of Brand Experience, Uber
Senior Vice President and Digital Group Director, Edelman
Creative Director, DDB California
Brand Communication Director, Nike