Advertising, Public Relations and Media Design
Students will study creative and strategic advertising, public relations and design. They will craft messages that engage and inform the public on a wide range of media platforms.
With the explosion of digital media, there’s never been a more exciting time to be in the rapidly growing fields of advertising and public relations. Our program prepares you to take advantage of this opportunity.
Students will learn how communication enables people to create, share and transform meaning and ways of living through interpersonal, group, organizational and public contexts.
They will learn about the ethical issues and responsibilities of communication practice, the diversity of communication styles associated with gender and cultural differences and the uses and implications of communication technology.
Critical Media Practices
Students will specialize in visual and audio production across a wide range of platforms.
They will study nonfiction multimedia projects, production for small screens, interactive media and other innovative approaches to storytelling.
Students will study the relationships between people, technology and information, and then design ways to make those connections more useful to society.
Examples might include designing mobile apps or social media platforms for businesses, or creating interactive maps that emergency responders can use to assess damage after a natural disasters.
The PhD in Intermedia Art, Writing and Performance
The doctoral program in Intermedia Art, Writing and Performance will be an incubator for experimentation with new forms of expression and storytelling.
The program applies a teaching model that includes studio laboratories where professors and students from a variety of disciplines will collaborate to create new forms of multimedia art and technology.
Students will learn the reporting and writing skills they need to produce news and information on multiple media platforms.
They will master the technology and journalistic skills to produce videos, audio, photography, graphics and social media on mobile platforms, the Web, television, radio and print.
Students will explore the ways media shape, and are shaped by, society and technology.
They will learn how media institutions are organized, who controls their content, how they perform economically, how audiences engage with media and how media impact government, culture and social policy across the globe.
The PhD in Media Research and Practice
Advanced students and researchers in strategic communication, journalism and media studies at the leading edge of scholarly and creative work regularly explore common ground.
This doctoral program offers three tracks: Strategic Communication, Journalism Studies and Media Studies.