Science & Technology

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<p>Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according to a new University of Colorado Boulder study.</p>
<p>Celebrity endorsements are widely used to increase brand visibility and connect brands with celebrities’ personality traits, but do not always work in the positive manner marketers envision, according to Margaret C. Campbell of CU-Boulder’s Leeds School of Business, who led the study.</p>

<p>It’s no secret that Mars is a beaten and battered planet -- astronomers have been peering for centuries at the violent impact craters created by cosmic buckshot pounding its surface over billions of years. But just how beat up is it?</p>
<p>Really beat up, according to a CU-Boulder research team that recently finished counting, outlining and cataloging a staggering 635,000 impact craters on Mars that are roughly a kilometer or more in diameter.</p>

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<p>For the first time, a consortium of researchers organized by the National Institutes of Health, including a University of Colorado Boulder professor, has mapped the normal microbial makeup of healthy humans.</p>

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<p>It’s no secret that Mars is a beaten and battered planet -- astronomers have been peering for centuries at the violent impact craters created by cosmic buckshot pounding its surface over billions of years. But just how beat up is it?</p>

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<p>A team led by the University of Colorado Boulder looking for organisms that eke out a living in some of the most inhospitable soils on Earth has found a hardy few.</p>
<p>A new DNA analysis of rocky soils in the Martian-like landscape on some volcanoes in South America has revealed a handful of bacteria, fungi and other rudimentary organisms called archaea, which seem to have a different way of converting energy than their cousins elsewhere in the world.</p>

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<p>An international research team led by the University of Colorado Boulder has generated the first laser-like beams of X-rays from a tabletop device, paving the way for major advances in many fields including medicine, biology and nanotechnology development.</p>

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<p>University of Colorado Boulder students and faculty have been selected to develop a remotely operable, robotic garden to support future astronauts in deep space.</p>
<p>The project is one of five university proposals selected to participate in the 2013 Exploration Habitat (X-Hab) Academic Innovation Challenge led by NASA and the National Space Grant Foundation.</p>

<p>University of Colorado Boulder Professor Andrew Hamilton, doggedly determined to go where no man has gone before, continues to fascinate the public with his stunning and scientifically sound visualizations that take viewers into the guts of black holes.</p>

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<p>A monthlong summer exhibit at the University of Colorado Boulder Art Museum will feature a dynamic new media composition based on innovative robotics technology.</p>
<p>Called “Swarm Wall,” the large-scale interactive piece displays changing fields of color, light and sound that are driven by a distributed form of artificial intelligence. </p>

<p>Nate and Zach Huey are identical, 15-year-old twins, who, like most twins, are somewhat dissimilar.</p>
<p>Nate runs cross country and track at Westminster High School. He specializes in mid-distance events like the two-mile run. Zach was a sprinter but suffered an injury that sidelined him.</p>
<p>Nate is learning the guitar but doesn’t read music. He plays by “tab” (drawings showing where to place fingers on the fretboard). Zach reads music and plays trombone in the band. He enjoys it but likes other instruments, too.</p>