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Statewide Outreach—Colorado Connections

Colorado Connections campaign displayed on a desktop

[video:https://www.youtube.com/watch?v=gSFYiRrds1g]

 

   The Need

Reinforce statewide awareness of CU Boulder's positive impact on Colorado by telling compelling stories about CU Boulder's programs and community involvment. 

   The Solution

Collaborated with the Office for Outreach and Engagement to share stories of community leadership and impact. Stories were shared on three platforms: television broadcast, social media and a dedicated website.

   Our Role

  • Analytics
  • Branding
  • Content integration
  • Digital engagement paid advertising
  • Media outreach 
  • Messaging
  • Social media
  • Strategic content planning
  • Videography
  • Web

 

View Colorado Connections