The ICA Loop - Taylor Passios

Interactive Installation
10-20 minute interactive tour

The ICA Loop is a theoretical concept turned physical/virtual installation that stands for (I)nformation Overload, (C)yberchondria, and (A)ttention Economy, the three components that feed into each other to create the infinite cycle.

  Artist website

The ICA Loop

ICA Loop Virtual Experience


The ICA Loop interactive installation is designed to teach visitors about the relationship between (I)nformation overload, (C)yberchondria, and the (A)ttention economy during the event of the COVID-19 pandemic. Each room is designed to physically represent one of the components listed above. As you pass through, click the QR Codes as well as other icons to experience the installation as you would if it were in person. The QR Codes will lead you to the official ICA Loop website to learn more about the different sections of the exhibit.

Neon lights around a prop ATM
Person on looking at their phone to scan QR code
Installation room with neon lights and lasers
Screen display and bookshelves stacked with food
Broken mirrors with spray paint

Artist Talk