Kellen Mrkva

Professional Summary:

Kellen Mrkva is assistant professor in Marketing at the Hankamer School of Business. Previously, he was a lecturer (assistant professor) at the University of Bath (UK) and postdoc at Columbia Business School. He received his PhD from the University of Colorado and BA from the University of Notre Dame.

His work examines judgment and decision making in many contexts including in the contexts of consumer spending, moral decisions, consumer financial decision making, digital marketing and choice architecture (nudges and retail “dark patterns”). His recent research often includes field experiments or “big data” in addition to laboratory/online experiments. His work has been featured in several academic journals and other outlets including Journal of Marketing, Psychological Science, JPSP, JEP:G, Journal of Consumer Psychology, and Harvard Business Review.