Mikey Schumacher

Mikey Schumacher (Advert’19) is the founder of “but cute,” a plush toy company that helps kids feel seen and supported by celebrating imperfection. Inspired by the idea that insecurities are superpowers, Mikey creates snuggly toys that turn emotions into comfort. Earlier this year, the company won $38,500 at the University of Southern California’s New Venture Seed Competition, the university’s largest startup competition.