A fresh look for the Coloradan
Six years ago, then Coloradan editor Eric Gershon wrote: “Words matter — and for magazines, so do looks.” I couldn’t agree more.
Over the past year, our team partnered with Pentagram’s Austin, Texas, branch to reimagine the visual landscape of the Coloradan, one of the university’s oldest traditions.
Our goal was a fresh, modern look: lighter spreads, cleaner styling, simplified color palettes and bold photography that captures CU Boulder’s spirit. We refined fonts, sizes and spacing to make our signature “slim jim” format more accessible and engaging. (Fun fact: The magazine’s unique size originated as a cost-saving measure for postage and has since become iconic.)
Today, its shape, weight and sustainably sourced paper help ensure every alum can receive a copy.
Inside, you’ll see updated sections alongside the same great storytelling. Sports is now Rundown. Elevated highlights a campus story through visuals and data. Fieldwork dives into faculty and leadership insights. And new features — Buff Built, Point of View and Waypoint — showcase Buff innovations, faculty perspectives in an op-ed format and CU’s statewide impact.
We hope you enjoy the new look and, as always, we welcome your feedback.
Maria Kuntz