CU Athletes Share in NIL Revenue
Dre’Lon Miller
On June 6, 2025, the NCAA settled three federal antitrust lawsuits, agreeing to pay $2.8 billion in back damages to former athletes. The settlement also allows universities to share up to $20.5 million from athletics’ revenue annually with current student-athletes for their name, image and likeness (NIL) rights.
CU Boulder chose to share revenue, which means that for the first time, student-athletes can enter into a licensing agreement with CU Athletics. Each sport’s revenue-share budget will be proportional to the revenue the sport generates, and the settlement also imposes roster limits for each team.
“I’m really proud that we didn’t cut any sports, and we’re going to provide the same benefits we’ve provided our student-athletes in the past,” said athletic director Rick George.
According to George, CU Athletics plans to support its $20.5 million pledged revenue-share by consolidating expenses, offering programs like the Arch (which connects local businesses with student-athletes) and Buffs Premier (a fan loyalty program), adding a seventh home football game, and increasing events on Folsom Field’s new turf.
Private NIL agreements remain separate, although a national clearinghouse will review anything above $600.
Exemplifying the effect of direct compensation, football’s Dre’Lon Miller (Jour’28) has begun investing his earnings into his hometown of Silsbee, Texas.
He donated $1,000 each to four organizations that shaped him as a child, including his former school and church.
“I wanted to show them how much love I have for them,” said Miller.
Photo courtesy CU Athletics