Published: Nov. 5, 2021

When COVID hit, Taylor Passios (MediaPro’21) watched the world fall into the same pattern she lives in as a hypochondriac: Feel something, Google it, panic — repeat. She couldn’t find an academic name for this cycle, so she coined it “The ICA Loop.”

“The ICA Loop is a theoretical concept linking information overload, cyberchondria and the attention economy together using relational evidence between the information seekers and COVID-related media,” Passios told CMCI Now

To physically demonstrate this idea of cyclical online patterns while adhering to COVID restrictions, she turned her apartment into a three-room, interactive art installation, complete with fog, heat and lighting. The public installation, part of her senior honors thesis, included walls plastered with news articles, graffiti, broken televisions and “a Wheel of Fate.”


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Photo courtesy Taylor Passios