Strategic Communication

Students across CMCI find ways to bring together their personal interests and academic pursuits. Since the college’s founding, we have showcased this diverse collection of student work.

APRD student Megan Solis landed an internship with tech company HP, created a mascot and won their prestigious InternStellar Award. Her mascot, Lucy, had a TikTok test campaign in April 2023.

CMCI in D.C. is helping students discover new passions and grow—personally and professionally—as they prepare for careers in media.

The Daily He(a)rd has become the first CMCI student team to win the Bateman Case Study Competition. The team's win is not just a first for CMCI, but for Colorado. The team tackled the issue of misinformation for the News Literacy Project.

When Matthew Mendoza enrolled at CU Boulder, he didn’t expect to work alongside marketing giants. This past summer, he worked with UM Worldwide on numerous projects, including one for IHOP.

Teaching Associate Professor Dawn Doty received the lifetime achievement award from the Colorado chapter of the Public Relations Society of America. She sat down with CMCI to share anecdotes, tips and keys to working in public relations.

In today’s ever-changing media landscape, it’s essential to support the next generation of communication leaders.

Four student teams competed in the 2022 Bateman competition, a national competition for public relations students, and developed impressive campaigns for the Lymphoma Research Foundation. They captured statewide media attention for their unique strategies, such as developing art installations and hosting a research gala.

Strategic communication major Jamie Chihuan loves visual communication. Through his art and internship with Palo Alto Networks, he explores these skills while balancing an art career and blossoming business venture.

Assistant Professor Jolene Fisher has spent seven years studying how digital games can be used as a tool for strategic communications. Enter the International Committee of the Red Cross. Its game plan: to transform a video game built around killing into one focused on saving lives.