Confronting the climate crisis by creatively communicating and changing human behavior.
Climate change is the defining existential challenge of our time. The Center for Creative Climate Communication and Behavior Change will lead interdisciplinary and international research, practice, and policy innovations that transform behavior, culture, and politics to usher in a sustainable and equitable future in which humans and nature flourish.
The Center for Creative Climate Communication and Behavior Change (C3BC) was founded in 2020. C3BC will be the preeminent international leader in creating meaningful climate messages, stories, and human behavior change. C3BC will build on CU’s internationally recognized strength as a leader in climate science to design transformational solutions and engagement that confront issues of human behavior and culture to help imagine a more viable future. We will forge interdisciplinary connections and connect practitioners with leading academics and researchers. Locally, nationally, and internationally, we will engage scholars, scientists, students, community members, artists, business leaders, non-governmental organizations, policymakers, and other critical decision makers. C3BC will support endeavors that, at scale and grounded in cutting edge climate science, advance climate conversations, increase civic engagement, and change people’s attitudes, emotions, beliefs, and behaviors.