NoEstra

NoEstra (2016) was founded by two undergraduate level students in integrated physiology with a specialty in endocrinology. They addressed the growing prevalence of pharmaceutical waste, especially estrogen, in our nation's drinking water. They proposed a solution akin to a Brita filter that removes such waste from drinking water. Furthermore, after a strong customer discovery phase, the team realized the importance of education and awareness of the issue as a more appropriate place to start. 

Pitch: 

[video: https://www.youtube.com/watch?v=p79EguDdaTk&feature=youtu.be]