Because the goal of the Be Boulder platform is to present a single, cohesive message to our internal and external audiences, it is important that all departments, schools, programs, organizations and centers affiliated with CU Boulder work together to abide by the design guidelines of the platform. Below are correct and incorrect design componets to keep in mind when creating a project.
Logo Guidelines:
Do: Lock up the CU Boulder logo below the tagline. Use artwork provided rather than reproducing it yourself.
Don’t: Lock up the CU Boulder logo on top of the tagline. Use artwork provided rather than reproducing it yourself.
Do: Set the tagline in initial caps. Use artwork provided rather than reproducing the tagline yourself.
Don’t: Set the wordmark in all caps. Use artwork provided rather than reproducing the tagline yourself.
Do: Right align the specific unit with the bottom right of the "r" in Be Boulder.
Don’t: Center align the wordmark lockups.
Do: Use lowercase letters for the second word in the "Be" statement.
Don’t: Use uppercase letters for the second word in the "Be" statement.
