Kelty Logan
Associate Professor Emerita
Advertising, Public Relations and Media Design
kelty.logan@colorado.edu

Kelty Logan is an associate professor emeritus, having served at the university from 2009-2022. 

Before joining the university, Dr. Logan worked for more than 20 years as a marketing executive in the advertising, broadcast network and product marketing industries. She worked for multinational advertising agencies in New York and Europe, managed program promotion for NBC, and directed brand management for Mars, Inc. Her academic research focuses on the advertising challenges of the new media environment. Her articles have been published by the Journal of Interactive Advertising, Journal of Psychology & Marketing, Journal of Advertising Research, and Journal of Marketing Communications, among others.

She received her BA in history from UCLA, an MBA from Tulane University, and a PhD in advertising from The University of Texas at Austin.

Recent Publications

Social Media Fatigue and Privacy: An Exploration of Antecedents to Consumers’ Concerns regarding the Security of Their Personal Information on Social Media Platforms

CU Boulder Authors: Logan, Kelty
All Authors: Bright LF; Logan K; Lim HS
Published in: Journal of Interactive Advertising
Publication Date: 2022-05-04
Type: Journal Article

"Should I Post or Ghost?": Examining how privacy concerns impact social media engagement in US consumers

CU Boulder Authors: Logan, Kelty
All Authors: Bright LF; Lim HS; Logan K
Published in: Psychology and Marketing
Publication Date: 2021-10-01
Type: Journal Article

Exploring the privacy paradox among social media users in the United States

CU Boulder Authors: Ganga, Harsha; Logan, Kelty
All Authors: Logan K; Bright L; Gangadharbatla H
Publication Date: 2021-06-01
Type: Journal Article

"UNFRIEND ME, PLEASE!": SOCIAL MEDIA FATIGUE AND THE THEORY OF RATIONAL CHOICE

CU Boulder Authors: Logan, Kelty
All Authors: Logan K; Bright LF; Grau SL
Published in: Journal of Marketing Theory and Practice
Publication Date: 2018-01-01
Type: Journal Article

Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands

CU Boulder Authors: Logan, Kelty
All Authors: Bright LF; Logan K
Published in: Internet Research
Publication Date: 2018-01-01
Type: Journal Article

Attitudes towards in-app advertising: a uses and gratifications perspective

CU Boulder Authors: Logan, Kelty
All Authors: Logan K
Published in: International Journal of Mobile Communications
Publication Date: 2017-01-01
Type: Journal Article

Attitudes towards in-app advertising: a uses and gratifications perspective

CU Boulder Authors: Logan, Kelty
All Authors: Logan K
Published in: International Journal of Mobile Communications
Publication Date: 2017-01-01
Type: Journal Article

Streaming Television: Anytime, Anywhere

CU Boulder Authors: Logan, Kelty
All Authors: LOGAN K
Publication Date: 2016-09-19
Type: Chapter

Have Perceptions of Internet Advertising Value Changed Over Time?

CU Boulder Authors: Logan, Kelty
All Authors: LOGAN KI
Publication Date: 2016-03-17
Type: Conference Proceeding

Follow the leader: understanding young adults' intentions to follow brands on Facebook

CU Boulder Authors: Logan, Kelty
All Authors: Logan K
Published in: International Journal of Internet Marketing and Advertising
Publication Date: 2016-01-01
Type: Journal Article

Follow the leader: understanding young adults' intentions to follow brands on Facebook

CU Boulder Authors: Logan, Kelty
All Authors: Logan K
Published in: International Journal of Internet Marketing and Advertising
Publication Date: 2016-01-01
Type: Journal Article

Why Isn't Everyone Doing It? A Comparison of Antecedents to Following Brands on Twitter and Facebook

CU Boulder Authors: Logan, Kelty
All Authors: Logan K
Published in: Journal of Interactive Advertising
Publication Date: 2014-07-03
Type: Journal Article

Deal me in! Assessing consumer response to daily-deal sites

CU Boulder Authors: Logan, Kelty
All Authors: Logan K; Bright L
Published in: International Journal of Internet Marketing and Advertising
Publication Date: 2014-01-01
Type: Journal Article

Social Media and New Gathering: Tapping into the Millennial Mindset

CU Boulder Authors: Ganga, Harsha; Logan, Kelty
All Authors: Gangadharbatla H; Bright LF; Logan K
Publication Date: 2014-01-01
Type: Journal Article

And now a word from our sponsor: Do consumers perceive advertising on traditional television and online streaming video differently?

CU Boulder Authors: Logan, Kelty
All Authors: Logan K
Published in: Journal of Marketing Communications
Publication Date: 2013-09-01
Type: Journal Article

Let's Make a Deal: The Exchange Value of Advertising

CU Boulder Authors: Logan, Kelty
All Authors: LOGAN KI
Publication Date: 2013-01-01
Type: Journal Article

Facebook versus television: advertising value perceptions among females

CU Boulder Authors: Logan, Kelty; Ganga, Harsha
All Authors: Logan K; Bright LF; Gangadharbatla H
Published in: Journal of Research in Interactive Marketing
Publication Date: 2012-01-01
Type: Journal Article

Hulu.com or NBC? Streaming Video versus Traditional TV A Study of an Industry in Its Infancy

CU Boulder Authors: Logan, Kelty
All Authors: Logan K
Published in: Journal of Advertising Research
Publication Date: 2011-03-01
Type: Journal Article

Advertising

CU Boulder Authors: Logan, Kelty
All Authors:
Publication Date: 2009-01-01
Type: Chapter

Perceived Differences between Negative Political Ads: Assessing Voter Reaction to Different Kinds of Political Attack Advertising

CU Boulder Authors: Logan, Kelty
All Authors: LOGAN KI
Publication Date: 2007-04-12
Type: Conference Proceeding

Pages