University of Colorado at BoulderCU: Home | Search | Map

Building Overview | Classrooms | Study and Design Rooms | Videoconferencing | Production Spaces | Performance Spaces | Meeting Spaces and Reservations | Offices | Self-Guided Tour | Maps and Directions to Building | Floor Plans

• How do I get started with Social Media?
• How can Social Media help me get a job?
• How can Social Media help me develop a personal brand?

This special series of hands-on lectures will be presented by Gwen Bell, who was named one of the Top 50 Most Powerful and Influential Women in Social Media in 2008.
She is a brand enthusiast for Nintendo, a partner at the social networking site Kirtsy.com (which Mashable.com CEO Pete Cashmore calls, "Digg for Chicks").
She started her first business in Japan, just a year after graduating from UNC-Chapel Hill.
She is a social media and brand consultant, national speaker (Blogher 2008, Mom 2 Summit 2009) and, as of April 2009, a published author.
She started her own series of conferences on social media, Chicks Who Click - which began here in Boulder in January 2009.
More information about Bell is available at http://www.gwenbell.com.

Live Streaming

This free lecture series, limited to 75 people each week, will help students and community members synthesize what's happening with the social graph, in the social Web, in real time. Students will be encouraged to bring their own laptops, although a limited number of laptops will be available on a first-come, first-served basis. This synthesizing will occur in class, on-the-spot, during the lecture. Each lecture will be approximately 30 minutes of talk and on hour of hands-on practice.

In addition to synthesizing, the lecture series will help students learn to filter. Using tools from local companies such as Filtrbox and Collective Intellect, among others, the lectures will cover the latest technologies for deciphering what matters on the Web. The series will teach participants how to filter through the noise (in both directions) - and decide how they will appear online/refine their presence.

This lecture series also will cover how to package yourself for the social Web, in real time. Participants will work on branding/packaging and marketing themselves online. This is the new landscape for people entering the workforce. It will be especially crucial to students graduating this year to have this information. How to brand yourself online is not simply a matter of having a decent Facebook profile picture, it's about marketing yourself across multiple mediums simultaneously.

Lecture 1, Monday, March 30, 6-8:30 p.m., ATLAS Institute, Room 102: Getting Started -- Observe and Synthesize
What is social media?
Why does it matter?
Overview of the social Web.

Synthesizing what's out there and best practices for the sites needed to use in getting started with social media. Participants will begin by creating a profile to use cross-platform, setting up monitoring devices and getting started.
Lecture 1 handout

Lecture 2, Monday, April 6, 6-8:30 p.m., ATLAS Institute, Room 102: Monitor and Filter
In this lecture, participants will review the sites currently on the landscape and drill down into what they do. They evaluate "groups" of social media sites:
• Social bookmarking (Delicious)
• Podcasting (Odeo, iTunes)
• Social sharing (Digg, Kirtsy, StumbleUpon)
• Social networking (Twitter, Facebook - and the tools that connect them like Ping.fm, Socialthing)
• Social job searching (LinkedIn)

Participants will drill down into the ones that matter most to them, their audiences, their job searches - and how to filter out the rest without missing out on vital information.

Guest speaker: Megan Dietmeier, vice president of buisiness development, Collective Intellect, will discuss how pushing information (putting information up on all these sites) is as important as monitoring this information. She'll demonstrate how to do this monitoring moment to moment, during the lecture, using social media monitoring tools.
CLICK HERE FOR VIDEO OF LECTURE 2

Lecture 3, Monday, April 13, 6-8:30 p.m., ATLAS Institute, Room 102: Brand You Part 1 - Get Noticed

Participants will focus in this hour-and-a-half on building a personal brand by looking at those who have done it well.

You're out there and you have a social media presence. You have defined and refined your brand. And someone out there decides to copy you.

Participants will start off by looking at how to deal with brand crises, and will discuss Motrin and FedEx as examples of what can go wrong when going public.

Google sees all, so participants also will focus on being the best at one thing by learning how to rank #1 in search engines.

Guest speakers: SEO Experts Seth Jenks
CLICK HERE FOR VIDEO OF LECTURE 3