Business & Entrepreneurship

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<p>Colorado business leaders are less optimistic going into the third quarter than last quarter, according to the most recent quarterly Leeds Business Confidence Index, or LBCI, released today by the University of Colorado Boulder’s Leeds School of Business.</p>
<p>The LBCI’s reading slid from 62.2 in the second quarter to 53.6 in the third, but remained higher than the 10-year average for the index and above the critical neutral mark of 50. A reading greater than 50 indicates positive expectations, while one lower than 50 indicates negative expectations.</p>

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<p>Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according to a new University of Colorado Boulder study.</p>
<p>Celebrity endorsements are widely used to increase brand visibility and connect brands with celebrities’ personality traits, but do not always work in the positive manner marketers envision, according to Margaret C. Campbell of CU-Boulder’s Leeds School of Business, who led the study.</p>

<p>Leeds School of Business news release</p>
<p>A graduate team from the University of Colorado Boulder has won the 15th International Venture Capital Investment Competition, or VCIC, the premiere educational event for venture capital and entrepreneurship.</p>

<p>Startup company Gogy Inc. and the University of Colorado have executed an exclusive licensing agreement that will enable the company to commercialize the Pedago.gy interactive teaching platform developed at CU-Boulder’s Leeds School of Business.</p>
<p>Pedago.gy is a Web application that creates a space for educators and students to engage in additional interaction and dialogue beyond the classroom. It provides a means whereby students and instructors can approach a topic in a collaborative fashion, rather than the typical expert-learner model found in most classrooms.</p>

<p>A revitalization project for downtown Houston combining residential, retail and entrepreneurial business elements won $50,000 in a national urban design competition for a joint student team from the University of Colorado Boulder and Harvard University.</p>

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<p>Colorado business leaders remain optimistic going into the second quarter of 2012 suggesting a recovery is taking hold, according to the most recent quarterly Leeds Business Confidence Index, or LBCI, released today by the University of Colorado Boulder’s Leeds School of Business.</p>

<p>The University of Colorado Boulder today announced the appointment of former University of Colorado President Alexander E. “Sandy” Bracken to the Quigg and Virginia S. Newton Endowed Chair in Leadership at the University of Colorado Boulder.</p>

<p>People who made New Year’s resolutions to eat healthier or lose weight might also want to brush up on their math skills.</p>
<p>In a new study, marketing professor Donald Lichtenstein found that nutrition labels on packaged food products in the United States can lead even the most health-conscious consumers astray, if they don’t “do the math.”</p>

<p>People who made New Year’s resolutions to eat healthier or lose weight might also want to brush up on their math skills, according to Professor Donald Lichtenstein of the University of Colorado Boulder’s Leeds School of Business.</p>
<p>In a study appearing in this month’s edition of the Journal of Marketing, Lichtenstein and his colleagues found that nutrition labels on packaged food products in the United States can lead even the most health-conscious consumers astray, if they don’t “do the math.”</p>

<p>While the majority of dating websites do a good job of managing the privacy of their users, a class research project at the University of Colorado Boulder’s Leeds School of Business found that 21 of 90 dating websites the class examined did not properly remove location data from pictures uploaded by their users.</p>