Business & Entrepreneurship
Virtual badges and digital trinkets may sound silly, but they really can help you reach your goals, says marketing researcher Alix Barasch.
New research shows that donation appeals work best when they follow certain emotional arcs.
Most reviews reflect a “vibe” and not pure quality, making bargains not the deals they seem, according to a CU marketing researcher.
Publicly traded firms are hiring more accountants and improving financial reporting in response to a “clawback” rule that recovers CEO bonuses if earnings turn out to be misstated, new research shows.
A job growth rate of 0.6% supports steady gross domestic product gains, as most industries add jobs.
Not all thank-yous land the same. Research shows the right kind of appreciation can boost morale and encourage open communication.
Marketing professor Ying Zeng explains the psychology behind blind-box toys and how they engage our curiosity, identity and social instincts.
Even as the shutdown ends, shoppers and businesses face a murky economic picture heading into the holidays.
Learn how to navigate holiday shopping with tips from CU Boulder marketing expert Ying Zeng.
A CU Boulder ethicist argues that it’s time to rethink corporate responsibility when it comes to preventing gun violence.