Student Life Digital Signage

Digital signs are an effective way to promote campus events, programs and resources to students. You'll find them in many high-traffic areas across campus. 
 
Student Life digital signs may be used only to promote CU Boulder resources and support, university programs, student involvement opportunities, student group recruitment and planned events on campus. 

Things to know about digital signage   

  • Student Life departments should work with their comm liaison to discuss how digital signage may fit into their communication plan.
  • Ads are provided at no cost to Student Life departments, and we no longer accept ads by request.
  • Space is limited.
  • Paid advertising options are open to CU Boulder departments, colleges, schools, programs, campus partners, recognized student organizations and registered Greek social organizations.
  • We do not accept digital signs from third-party vendors. Third-party vendors with existing university partnerships and contracts may be eligible to advertise.
  • Printed posters are not permitted in the residence halls for sustainability purposes; digital signs are encouraged.
  • Content that advertises or promotes behaviors or events that are in violation of university policy, local, state and federal laws will not be allowed. Student Life Communication & Marketing can reject any submissions that include inappropriate or offensive content or content that does not align with the Division of Student Life and university values.  

Student Life Digital Signage Paid Advertising

Advertising opportunities are only open to CU Boulder departments, colleges, schools, campus partners, recognized student organizations and registered Greek social organizations.

If you are submitting a digital display request, please make sure you are following these requirements:  

  • Advertising opportunities are only open to CU Boulder departments, colleges, schools, campus partners, recognized student organizations and registered Greek social organizations.
    • For departments, colleges, schools and campus partners: The CU Boulder interlocking logo of the affiliated department must be included. If there is more than one department then the design must use the standard interlocking CU Boulder logo (instead of multiple department logos) and can include a written list of each affiliated department.
    • For recognized student organizations: The affiliated CU department logo or official CU Boulder logo must be included at the bottom with your student group name at the top of the poster.
  • Requests must be submitted at least five business days in advance of your requested advertising start date.
  • Submitting a digital ad request does not guarantee your submission will be displayed. Each digital sign ad request is reviewed first come, first served, and acceptance is determined based on available space. 
  • If you have specific dates in mind, we recommend submitting early to reserve your spot.
  • You will be contacted when your ad has been accepted or denied.
  • A university speedtype must be provided prior to your ad being accepted and scheduled.
  • Digital advertisements cannot run for more than one week. Please wait at least one week in between advertisements to resubmit the same ad. 

Graphics Specs    

  • Horizontal format at 16x9 inches (1920x1080 pixels)
  • RGB color 
  • 100 dpi
  • Files should be saved in JPG or PDF format. We also accept a WMV or MOV video without sound. 

Run Time    

Your ad can play for up to seven days. You can select your dates in the submission form. Ads will play for 10 seconds in about a 4-minute ad rotation.  

Locations  

  • Center for Community (C4C): Two signs
  • Village Center: Two signs 
  • University Memorial Center (UMC): Three signs
  • Rec Center: Three signs 

Pricing  

  • Coming soon, you can submit your ads at no charge until pricing is updated on this page. Please wait at least one week in between advertisements to resubmit the same ad.

Best Practices for Digital Signage Design  

  • For easy reading, keep fonts large and in high contrast—like a billboard. Using a poster that was designed to be printed with lots of text and small images will not read well.  
  • Focus on your most important text and graphic elements (who/what, when, where and a call to action). 
  • The most successful ads have a simple and compelling message with an eye-catching design that appeals to your audience.  

 

Submit a digital sign request

If you have any questions, please contact SACommorders@colorado.edu.