Master of Arts in Journalism Entrepreneurship

An online professional degree program that prepares you to be a successful journalism professional in today's rapidly evolving media landscape.

Designed for students with a range of professional experience, the program gives you the building blocks to launch or advance your journalistic career. At the end of the program, you will leave with:

  • a strong set of journalistic skills in storytelling, investigative and in-depth reporting, and web development languages;

  • a deeper understanding of the journalism industry, how it's evolving, and how to establish your place in it;

  • a robust portfolio of your own work that supports your personal and career interests;

  • a professional website that can serve as a showplace for your skills, interests, and talents;

  • an insightful, professional assessment of your unique strengths and how to identify market opportunities for your work;

  • an action plan for developing your unique brand and implementing your business idea.

Choose from two specialized tracks

Tailor your education to suit your career goals by choosing from two specialized tracks: Sports Journalism or Journalism Entrepreneurship.

Sports Journalism

This track supplements the broad skills and knowledge offered by the Master of Arts in Journalism Entrepreneurship program with a particular emphasis on sports reporting. The track develops a comprehensive set of sports reporting skills, which are viewed as similar to the combined skills needed by a hard news reporter, entertainment reporter, and editorial writer. You will walk away from this specialization with the ability to:

  • identify and develop your strengths in the sports communication ecosystem,

  • apply your specialized knowledge to sports, culture, media, and society at large,

  • conduct deep research on sports news topics,

  • report on sporting events using contemporary media practices.

Journalism Entrepreneurship

This track focuses on how the news industry is transitioning, its emerging business models and strategies, and how journalism professionals can build their own brand and market themselves in this dynamic environment. You will walk away from this specialization with the ability to:

  • evaluate the market forces that affect your professional areas of interest,

  • identify your potential target audiences,

  • assess the viability of funding models for your journalistic venture,

  • develop your unique strengths and journalistic voice,

  • implement your brand strategy. 

Watch the Master of Arts in Journalism Entrepreneurship faculty discuss the program, emerging trends, and career opportunities during a previously recorded information session.

View Information Session