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Lead by example! Speak from your direct experience about why you've made the choices you have and what works for you. Don't ask others to do things you aren't doing. Share you successes and especially your failures as well.
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Propose ideas that aren’t a monetary strain, because you never know where someone stands monetarily and sometimes the more sustainable or zero waste option can be more expensive (at least in the short term). Sustainable fashion for example, is often more expensive and may not be accessible for everyone .
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Dress up the changes you are proposing with other good consequences of the action. For example: Reducing food waste is not only good for the environment, but it also saves money! The less food being thrown away, the more nourishment you are getting from the same amount of money.
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Sustainability might mean different things to different people! Encourage any sustainable behavior rather than beradding them for not being sustainable in a different way. You might be encouraging zero waste behaviors, and they aren’t the most zero waste, but they only ever ride their bike to limit carbon emissions. What they are doing is still great, it’s just different from what you might be advocating for.
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Talk about it frequently. A study at Yale found that more frequent conversations about climate change were likely to shift a person’s perception to believe climate science. Similarly, frequent conversations might be able to do the same about the effects of being zero waste and sustainable as a whole on the climate crisis.
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Be accepting and excited about all people who want to join. Encourage, encourage, encourage. Do not make people feel guilty about where they are. Instead tell them it’s okay and encourage them to make changes in the future. Focus on solutions rather than making them feel bad about lack of current action.
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Talk to newcomers without judgment, no matter their current practices.
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Educate not only with facts and statistics, but with personal experiences as they are more likely to be impactful. Issues of sustainability and waste are often large and abstract so individual experiences help to make them more concrete and easy to grasp.