Rajesh Bagchi

Rajesh Bagchi (PhDBus), associate professor of marketing at Virginia Tech, received the Early Career Award from the Society for Consumer Psychology for his contributions to the field of consumer psychology. Rajesh’s research interests are in pricing, numerosity, goals and loyalty rewards. He has co-authored many journal articles examining how consumers view or deal with numbers in their decision making. His other research has involved how willingness to buy is influenced by color and word sounds. He has also won several research and teaching awards, including the Young Scholar Award from the Marketing Science Institute in 2013.