Carolyn Likas and Brittany Lloyd

In 2018, best friends and former members of the CU Boulder equestrian team Carolyn Likas (Advert) and Brittany Lloyd (Jour) founded the company Town’s End Outfitters, an online destination for luxury women’s activewear. The company focuses on empowering women to participate in golf, tennis and equestrian sports. “Our friendship formed during our time in Boulder, and our experience in the advertising program enabled us to build a marketing plan which eventually became the foundation for our company,” wrote Carolyn.