The tagline and logo lockup can be used in general applications, such as a headline or a signoff. The tagline is set in Helvetica Neue Extra Black Condensed. To establish a consistent, strategic brand, please always use approved artwork and do not, under any circumstances, attempt to match this letterform with other typefaces, no matter how similar they may appear. This will ensure the consistent use of the tagline in all applications. 

One-line Be Boulder lockup

Tagline and logotype lockup 

One-line Be Boulder lockup width

Minimum width is 2 inches

One-line Be Boulder lockup horizontal spacing

The minimum required space around the tagline and logo lockup should be one-quarter its height on all sides as shown above. 

One-line Be Boulder lockup vertical spacing

According to the systemwide identity standards, the required space around the CU Boulder logo should be at least the height of the “U” in “University.”