The tagline and logo lockup can be used in general applications, such as a headline or a signoff. The tagline is set in Helvetica Neue Extra Black Condensed. To establish a consistent, strategic brand, please always use approved artwork and do not, under any circumstances, attempt to match this letterform with other typefaces, no matter how similar they may appear. This will ensure the consistent use of the tagline in all applications.
Tagline and logotype lockup
Minimum width is 2 inches
The minimum required space around the tagline and logo lockup should be one-quarter its height on all sides as shown above.
According to the systemwide identity standards, the required space around the CU Boulder logo should be at least the height of the “U” in “University.”