This online marketing and communications specialization takes a critical look at digital advertising tactics for small businesses. You will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills.

By completing this specialization, you will be able to:

  • Understand major advertising platforms, including display, video, audio, sponsored, native, social media, search, and programmatic
  • Execute tailored digital advertising campaigns on Google Ads (Search), Facebook, Instagram, Twitter, and Taboola
  • Interpret ad performance metrics for popular advertising types and develop measurement plans for a business given an objective
  • Earn the Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk


  • Introduction to the Digital Advertising Landscape
  • Search Advertising
  • Social Media Advertising
  • Native Advertising

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