This online marketing and communications specialization takes a critical look at digital advertising tactics for small businesses. You will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills.
By completing this specialization, you will be able to:
- Understand major advertising platforms, including display, video, audio, sponsored, native, social media, search, and programmatic
- Execute tailored digital advertising campaigns on Google Ads (Search), Facebook, Instagram, Twitter, and Taboola
- Interpret ad performance metrics for popular advertising types and develop measurement plans for a business given an objective
- Earn the Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk