Designing Breakthrough Advertisements and Commercials Specialization
Most advertisements are immediately ignored. Not because the message is wrong, but because no one notices them. In this specialization, you will study the history and creative craft behind advertisements that break through and learn how to capture your audience’s attention. Through three in-depth and intensive courses with practical assignments, you will learn how to design advertisements that people actually notice.
Throughout this specialization, you will complete hands-on creative projects modeled after real-world advertising challenges. You will design print advertisements, posters, banner ads, and more. You’ll also concept and write television commercials, scripts for social media influencers, live announcer reads, and everything in between. You’ll learn how to think about and design advertisements for just about any media placement you may need. And ultimately create attention-getting work worthy of a personal portfolio.
In this specialization, you will learn how to:
- How to copywrite, art direct, and design advertising concepts that capture attention.
- How to design breakthrough advertisements for all static media including posters, print ads, banners, out-of-home, and more.
- How to concept, produce and write scripts for television commercials, social media influencers, live announcer reads, and everything in between.
Courses
- Designing Breakthrough Advertisements: Basics to Begin
- Designing Breakthrough Static Advertisements
- Designing Breakthrough Timed Commercials