Passionate about working to solve the systemic inequities in our society, he was drawn to the areas of focus – mindfulness, compassion and belonging – at the Crown Institute, as well as its research-practice model where every partner is equal. Juan has been in marketing and communications for more than 15 years, developing and implementing strategies that increase brand visibility and media presence. Most recently, he worked on content strategy for the University of Denver's central marketing and communications division. Prior to that, he spent time as Head of Content for BakerRipley – a large non-profit in Houston, Texas founded on the idea of belonging. During his time at Wood Mackenzie, he was instrumental in establishing the company's online presence and was part of its first-ever social media team. At Burson-Marsteller (now BCW), he created effective communications campaigns for global brands across a variety of industries. Juan started off as a city reporter working for El Día, a Spanish daily in Houston. A native of Bogotá, Colombia, he has lived in Venezuela, Ecuador, Brazil, and England, among other places. He received a BA in Communications, focusing on PR and journalism, from Clarke University.