Make Accessible PDF Documents

May 1, 2018

There are many great reasons to use PDFs, here are some appropriate uses of PDF files on web pages Regulated forms: If your website points to forms that must be displayed in a specific way due to government or other regulation, a PDF file is a great solution. You can... Read more »

Pixel Tracking Best Practices

April 1, 2018

Pixels are snippets of code that allow you to gather valuable information about website visitors and what actions they took, so you can send them ads that are most relevant to them. Pixels are vital for measuring campaign performance, tracking conversions, and automatically building audiences based on behavior. There are... Read more »

How to find and track broken links using Google Analytics

March 1, 2018

Here’s a quick and easy way to track broken links using Google Analytics. It requires you to have Google Analytics account Google Analytics setup on your website Locate you 404 page First step is to open up the 404 page on your website, so go ahead and try a link... Read more »

Finding Content Node Numbers in Web Express

Jan. 1, 2018

Web Express is a content management system. In a nutshell, all your site's content is housed in a large database and the Node ID (or number) is the primary key in the database for your content. It's useful to know your content node number in many situations. So we would... Read more »

A Guide to Photo Selection

May 1, 2017

Photographic images grab our attention and trigger an almost instantaneous response when we encounter them. They are therefore an important part of any website we create. Photos play a significant part in determining our first impression, but they can also tell us what the site is about and can be... Read more »

Writing for the Web

April 1, 2017

The best analogy I have read explaining the difference between writing for the web vs writing for print can be summarized as lean-forward vs. lean-back : On the Web, users are engaged and want to go places and get things done. The Web is an active medium. People tend to... Read more »

Alternative Text & Accessibility

March 1, 2017

ALT Tags are invisible descriptions of images which are read aloud to blind users on a screen reader. In most cases this is fairly straight forward to put in alternative text for images that convey the meaning that the image represents but there are a few use cases we would like to help clarify for you.Read more »

Search Engine Optimization (SEO)

Jan. 1, 2017

What is Search Engine Optimization (SEO) and how can you optimize your content to increase your search rankings. Not able to attend the workshop? This is a recap of our SEO presentation.Read more »

When to use Quicktabs?

Dec. 1, 2016

Quicktabs are popular because they allow large amounts of content into tiny spaces on the page. Visitors may toggle between information and not leave the page. So when do you use Quicktabs?Read more »

Improving the Usability of Footnotes and Endnotes

Nov. 1, 2016

How to create accessible footnotes to improve a page's usability.Read more »

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