It’s important that every person who adds content to the website understands how to make that content accessible. The following are some general guidelines to help. We also have resources to explain what expectations and best practices we have for University websites, and accessibility tutorials to teach you the functions of Web Express that will help make content accessible.

Common Considerations

Structure Text

When adding text content, use appropriate structural elements. Define headings, paragraphs, lists, etc. correctly (even if you don’t like the way it makes the content look). Do not use all capital letters unless you are using an acronym.

Use Simple Language

Write in a way that’s easy to understand (i.e., “plain-language”), and define words that may be ambiguous, unknown, or used in a very specific way. Always expand abbreviations the first time they’re used, even if they’re common.

Ensure Link Text Makes Sense

Avoid "Click Here" in link text. Other ambiguous links, such as "More" or "Continue", can also be confusing. Strive for links that make sense when read out of context. If you’re unsure, write links as a separate list, and see if you can still understand what they’re linking to.

Provide Alternative Text for Images

Provide appropriate alternative text (Alt Text) for all images. Images descriptions are richer when you use typical sentence structure with a noun, verb and adjective instead of short phrases.

Pay Attention to Complex Tables

Data cells in complex tables need to be associated with their headers. Table captions and summaries should also be used, where appropriate. Do not use a table to layout concent in columns.

Create Accessible Documents

Any documents publicly available on your website (i.e., documents uploaded and linked to) need to be accessible, too. This includes PDF, Word, Excel, and PowerPoint documents.

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