Super Bowl ads have become almost bigger than the big game itself. Alix Barasch, associate professor of marketing, shares how big brands are engaging with you, the consumer—and how, sometimes, you’re helping them make their content.
The universe's carbon atoms complete a journey that spans eons—forming in the hearts of dying stars, then becoming a part of planets and even living organisms. Now, a team led by CU Boulder scientist Jordy Bouwman has uncovered the chemistry behind one tiny, but critical, step in this process.
CU Boulder alumnus Jeremy May announced a three-pronged gift to advance mindful leadership and innovation through the Crown Institute and Leeds School of Business.
The first-ever randomized controlled trial of community gardening shows it boosts fiber intake and physical activity while decreasing stress and anxiety. It could even reduce risk of cancer and chronic illness. And that’s all in the first season of getting your hands dirty.
Seven CMCI journalism students, with the help of established journalists in the field, are shining a light on the undercovered impacts of the Marshall Fire through a recently published investigation.
Commercialization activities led by Venture Partners at CU Boulder had an economic impact of $8 billion nationally and $5.2 billion in the state of Colorado over the last five years—a four-fold increase since 2019—according to a new report from the Leeds School of Business.
Scientists from three countries report that materials inspired by nature could one day help engineers design new kinds of solar panels, robots and even coatings for ultra-fast jets.
A new international study conducted at the height of the COVID-19 pandemic shows when people simply take a moment to reflect on the consequences of their behavior, they’re more likely to make choices that benefit public health.
