Colorado business leaders’ optimism drops according to CU Leeds School Index

July 2, 2012

Colorado business leaders are less optimistic going into the third quarter than last quarter, according to the most recent quarterly Leeds Business Confidence Index, or LBCI, released today by the University of Colorado Boulder’s Leeds School of Business. The LBCI’s reading slid from 62.2 in the second quarter to 53.6 in the third, but remained higher than the 10-year average for the index and above the critical neutral mark of 50. A reading greater than 50 indicates positive expectations, while one lower than 50 indicates negative expectations.Read more »

Celebrity endorsements not always a good bet, CU-Boulder study shows

June 20, 2012

Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according to a new University of Colorado Boulder study. Celebrity endorsements are widely used to increase brand visibility and connect brands with celebrities’ personality traits, but do not always work in the positive manner marketers envision, according to Margaret C. Campbell of CU-Boulder’s Leeds School of Business, who led the study.Read more »

CU-Boulder wins International Venture Capital Investment Competition

April 19, 2012

Leeds School of Business news release A graduate team from the University of Colorado Boulder has won the 15th International Venture Capital Investment Competition, or VCIC, the premiere educational event for venture capital and entrepreneurship.Read more »

Committee proposes new CU College of Media, Design and the Arts and companion institute

April 17, 2012

University of Colorado Boulder Provost Russell L. Moore today formally accepted a report by the Information, Communication, Journalism, Media and Technology (ICJMT) Steering Committee that proposes the creation of a new College of Media, Design and the Arts at CU-Boulder and a companion interdisciplinary institute. The report is available at http://academicaffairs.colorado.edu/academicreview .Read more »

Startup Gogy Inc. to develop CU-Boulder interactive education platform

April 17, 2012

Startup company Gogy Inc. and the University of Colorado have executed an exclusive licensing agreement that will enable the company to commercialize the Pedago.gy interactive teaching platform developed at CU-Boulder’s Leeds School of Business. Pedago.gy is a Web application that creates a space for educators and students to engage in additional interaction and dialogue beyond the classroom. It provides a means whereby students and instructors can approach a topic in a collaborative fashion, rather than the typical expert-learner model found in most classrooms.Read more »

CU-Boulder/Harvard team wins $50,000 student competition

April 10, 2012

A revitalization project for downtown Houston combining residential, retail and entrepreneurial business elements won $50,000 in a national urban design competition for a joint student team from the University of Colorado Boulder and Harvard University.Read more »

Colorado business leaders remain optimistic going into second quarter, says CU Leeds School index

April 3, 2012

Colorado business leaders remain optimistic going into the second quarter of 2012 suggesting a recovery is taking hold, according to the most recent quarterly Leeds Business Confidence Index, or LBCI, released today by the University of Colorado Boulder’s Leeds School of Business.Read more »

CU-Boulder names former CU President ‘Sandy’ Bracken to Newton Chair in Leadership

Jan. 26, 2012

The University of Colorado Boulder today announced the appointment of former University of Colorado President Alexander E. “Sandy” Bracken to the Quigg and Virginia S. Newton Endowed Chair in Leadership at the University of Colorado Boulder.Read more »

Trying to eat healthy? Read those nutrition labels carefully

Jan. 19, 2012

People who made New Year’s resolutions to eat healthier or lose weight might also want to brush up on their math skills. In a new study, marketing professor Donald Lichtenstein found that nutrition labels on packaged food products in the United States can lead even the most health-conscious consumers astray, if they don’t “do the math.”Read more »

Nutrition labels can lead even the most health-conscious consumers astray, study finds

Jan. 19, 2012

People who made New Year’s resolutions to eat healthier or lose weight might also want to brush up on their math skills, according to Professor Donald Lichtenstein of the University of Colorado Boulder’s Leeds School of Business. In a study appearing in this month’s edition of the Journal of Marketing, Lichtenstein and his colleagues found that nutrition labels on packaged food products in the United States can lead even the most health-conscious consumers astray, if they don’t “do the math.”Read more »

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