Consumers differ in desire for explanation, says new CU-Brown University study

Sept. 18, 2012

The depth of explanation about novel products influences consumer preferences and willingness to pay, according to a study led by the University of Colorado Boulder and Brown University. When it comes to descriptions about the functions of new and unusual goods -- such as a self-watering plant system, special gloves for touchscreens or an eraser for wall scratches -- some people prefer minimal details. Dubbed “explanation foes” in the study, they gain a strong sense of understanding and desire for products through shallow explanations.Read more »

$2 million investment in CU-Boulder’s Leeds School of Business launches two new undergraduate business programs

Sept. 10, 2012

The Anschutz Foundation has committed $2 million to launch two new initiatives designed to make the Leeds School of Business at the University of Colorado Boulder a more powerful economic contributor to Colorado and beyond. The contribution from The Anschutz Foundation will be divided evenly between two undergraduate programs.Read more »

CU business students to get head start at ‘CoLab’ orientation Aug. 25

Aug. 22, 2012

The Leeds School of Business at the University of Colorado Boulder is trying out a whole new way of introducing its freshmen to college. First-year Leeds students will plunge into an intensive full-day program of action learning called “CoLab: Essentials of Collaboration and Innovation” on Aug. 25. CoLab is designed to orient the Class of 2016 to what it takes to be a successful business school student, as well as what it means to be a successful business leader.Read more »

CU-Boulder sources on 2012 election

Aug. 14, 2012

Presidential Election. Kenneth Bickers, professor of political science at the University of Colorado Boulder, can comment on the U.S. presidential race in Colorado and nationally, campaign issues and tactics, the youth vote and the 2012 election in general. He also can discuss whether a political party gains any advantage in the state where it holds its national convention. He can be reached at 303-492-2363 or bickers@colorado.edu .Read more »

Colorado to see continued moderate growth in 2012, forecasts CU economist

July 5, 2012

The Colorado economy continues to grow at a modest pace in 2012, positioning the state among the healthier in growth nationally, according to economist Richard Wobbekind of the University of Colorado Boulder’s Leeds School of Business. Midway through the year, Colorado’s job growth rate is up to about 1.6 percent -- a gain of about 35,000 jobs in 2012 if the pace holds steady.Read more »

CU-Boulder commences search for visiting scholar in conservative thought and policy

July 3, 2012

The University of Colorado Boulder today announced the start of a national search for the inaugural Visiting Scholar in Conservative Thought and Policy. An advisory committee of five faculty members and five community members is soliciting letters of interest and curriculum vitae for the position, which will be housed in CU-Boulder’s College of Arts and Sciences. The committee seeks a “highly visible” scholar who is “deeply engaged in either the analytical scholarship or practice of conservative thinking and policymaking, or both.”Read more »

Colorado business leaders’ optimism drops according to CU Leeds School Index

July 2, 2012

Colorado business leaders are less optimistic going into the third quarter than last quarter, according to the most recent quarterly Leeds Business Confidence Index, or LBCI, released today by the University of Colorado Boulder’s Leeds School of Business. The LBCI’s reading slid from 62.2 in the second quarter to 53.6 in the third, but remained higher than the 10-year average for the index and above the critical neutral mark of 50. A reading greater than 50 indicates positive expectations, while one lower than 50 indicates negative expectations.Read more »

Celebrity endorsements not always a good bet, CU-Boulder study shows

June 20, 2012

Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according to a new University of Colorado Boulder study. Celebrity endorsements are widely used to increase brand visibility and connect brands with celebrities’ personality traits, but do not always work in the positive manner marketers envision, according to Margaret C. Campbell of CU-Boulder’s Leeds School of Business, who led the study.Read more »

CU-Boulder wins International Venture Capital Investment Competition

April 19, 2012

Leeds School of Business news release A graduate team from the University of Colorado Boulder has won the 15th International Venture Capital Investment Competition, or VCIC, the premiere educational event for venture capital and entrepreneurship.Read more »

Committee proposes new CU College of Media, Design and the Arts and companion institute

April 17, 2012

University of Colorado Boulder Provost Russell L. Moore today formally accepted a report by the Information, Communication, Journalism, Media and Technology (ICJMT) Steering Committee that proposes the creation of a new College of Media, Design and the Arts at CU-Boulder and a companion interdisciplinary institute. The report is available at http://academicaffairs.colorado.edu/academicreview .Read more »

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