Thumbnail image of World Wildlife Fund logo

What's in a logo?

July 7, 2015

Designing a logo may well be the toughest design challenge there is. And, typically, it's the first challenge to be met in the development of any new business or organization. By Dave Underwood

Thumbnail image of sculptor by artist William McElcheran, showing two men in conversation

Start a conversation

July 1, 2015

A good message starts a conversation. Want to know more? Then stick around. By Dave Underwood

Thumbnail image of pieces for ad

Designing collaboratively and dynamically

June 24, 2015

Having students learn together and on the fly can be one of the best ways to use precious class time. Here's why group design exercises may produce better results than individual efforts. By Dave Underwood

Thumbnail image of the pencil lead

When "sketchy" is good

June 23, 2015

While the digital tools we all routinely use are incredibly powerful, they can also be unneccessarily restrictive - especially when one is in search of freewheeling creativity. Introducing the latest, best-kept secret in technology: the sketchpad. From

Thumbnailed detail from an intentionally bad poster design

Big failure, bigger success

May 27, 2015

You've no doubt heard the failures-make-for-the-best-teachers bromide dozens of times. This piece from Print Online takes it up a notch: what if we actively pursue failure? A learning experience? Maybe! From Print Magazine Online.

Thumbnail detail from World Wildlife Federation ad

Throwing spitballs in class

May 8, 2015

Great design doesn't fly without a great message, and a great message is often borne of "spitballing," the practice of structured creative exploration. Help your students methodically approach any challenge in persuasive communications with this proven process. By Dave Underwood

Thumb-nailed detail from anti-littering poster

Building a theme and establishing continuity in a campaign

May 5, 2015

We often ask students to develop a series of designs and ideas that can be built upon to mount a full-on campaign. These anti-littering posters show how it's done. From

Thumb-nailed detail of tiger's eye from poster

Mood boards, morgues, and Pinterest

April 29, 2015

For anyone working in the realm of visual communication, Pinterest just may be the coolest tool on the Internet. By Dave Underwood

Detail of flowchart

A multimedia assignment checklist

March 28, 2015

New to the multimedia assignment? This article, which looks at assignment styles, media choices, student team configurations, and much more, may help. By Dave Underwood

Thumbnail detail from student-designed poster

The story's the thing

March 17, 2015

We all know that good storytelling is the key to successfully grabbing and holding your audience's attention. But, academically-speaking, how broadly can storytelling be used? And what separates a well-spun yarn from a dull account? By Dave Underwood