We work with a broad range of university partners to deliver annual campaigns that share CU Boulder’s story and advance our campuswide reputation, recruitment, retention and engagement goals. 

The Communication We Deliver

We work to deliver integrated content that supports CU Boulder's brand through a coordinated approach to paid, earned, owned media and digital engagement (social media).

Paid

Our paid opportunities involve advertising the university for the purposes of recruitment, reputation or engagement in campus activities.

In close collaboration with campus partners and senior leadership, we engage in a modest array of digital placements, paid social media, pay per click, broadcast and out of home advertisements each year.

Earned

Our earned opportunities come from achieving news coverage of the university.

Our strategic media relations team cultivates close connections with local, regional, national and international outlets to help get stories of our faculty research, student success and other campus impacts the exposure they deserve.

Owned

Our owned opportunities are those in which we "own" the distribution channels and provide an experience. 

Our websites, emails, social media posts, printed materials and merchandise are all strategically generated and managed by our team for campus communications and academic initatives, as well as recruitment and reputational needs.

Digital Engagement

Our team understands how to use social media platforms to communicate a variety of messages and achieve a variety of goals. 

From sharing news and announcements to building awareness and nuturing campaigns to incorporating both paid and unpaid ads into your social strategy, our digital engagement team is equipped with the insight to answer your questions and enhance your social efforts. 

The Services We Provide

In conjunction with the integrated content we develop and deliver, Strategic Relations and Communications also offers comprehensive expertise, services, tools and resources for campuswide colleagues.

Strategic Media Relations

  • Packaged news stories
  • Interview & filming coordination
  • Topic experts
  • Media training
  • Issues management
  • Crisis communications
  • Executive communications

Marketing and Creative Services

  • Brand & messaging
  • Digital marketing
  • Graphic design
  • Merchandise
  • Market research & insights
  • Print production
  • Photography

Campus Communications and Digital Engagement

  • CU Boulder Today 
  • Audience pages on colorado.edu
  • Campus communications consulting
  • Content calendaring
  • Campus eCommunications service center
  • @CUBoulder digital engagement channels
  • Paid/organic social media campaigns
  • Academic digital engagement consulting
  • Campus crowdfunding program

Web Communications

  • Web Express
  • Web consultation
  • Web accessibility
  • Events calendar
  • Campus map
  • Campus search
  • Digital content products (directory, guides, bulletin)
  • Digital signs

Strategic Video Production

  • Earned media video packages
  • Broadcast video for paid media campaigns
  • Video packages for owned/campus channels
  • Executive video production
  • Campus video content storage/access
  • Campus partner video support

Strategic Government and Community Relations

  • External constituent relations strategy
  • Build relationships and share CU Boulder news and priorities 
  • Engage community, government and business stakeholders
  • Support statewide reputational efforts
  • Partner with government relations, public outreach and engagement 

Strategic Academic Communications

  • Academic communications strategy
  • Provost’s external messaging
  • Academic initiative communications
  • Stakeholder engagement/training
  • Academic affairs communicator support
  • Faculty communications consulting
  • Academic issues/crisis support