We work to deliver integrated content that supports CU Boulder's brand through a coordinated approach to paid, earned, owned media and digital engagement (social media).
Our paid opportunities involve advertising the university for the purposes of recruitment, reputation or engagement in campus activities.
In close collaboration with campus partners and senior leadership, we engage in a modest array of digital placements, paid social media, pay per click, broadcast and out of home advertisements each year.
Our earned opportunities come from achieving news coverage of the university.
Our strategic media relations team cultivates close connections with local, regional, national and international outlets to help get stories of our faculty research, student success and other campus impacts the exposure they deserve.
Our owned opportunities are those in which we "own" the distribution channels and provide an experience.
Our websites, emails, social media posts, printed materials and merchandise are all strategically generated and managed by our team for campus communications and academic initatives, as well as recruitment and reputational needs.
Our team understands how to use social media platforms to communicate a variety of messages and achieve a variety of goals.
From sharing news and announcements to building awareness and nuturing campaigns to incorporating both paid and unpaid ads into your social strategy, our digital engagement team is equipped with the insight to answer your questions and enhance your social efforts.
The Services We Provide
In conjunction with the integrated content we develop and deliver, Strategic Relations and Communications also offers comprehensive expertise, services, tools and resources for campuswide colleagues.