Phase-out of CU Boulder hyphen begins July 1, 2016
The University of Colorado Boulder Strategic Marketing Alliance, in consultation with campus communicators and the CU System Brand Identity Standards Board, has decided to move forward with removing the hyphen in the second reference to our university name ("CU Boulder"), effective July 1, 2016.
Why the change?
- Greater consistency with the established CU System nomenclature. We are the only CU campus that still carries a hyphen, which leads to some confusion and inconsistency in how our name is used by the news media, faculty, staff, students and others.
- Consistency with University of Colorado Boulder logos/trademarks (which do not use a hyphen).
- Better digital accessibility with screen reader technology, which will now read "CU Boulder" correctly.
- Making the change effective July 1, 2016 should make it easier to implement in advance of the next academic cycle.
What does the change entail?
- No dramatic changes are required to existing communications. We request the campus communicators simply begin using "CU Boulder" in all communications channels (print, web, social media, news content, etc.) created as of July 1, 2016.
- The new "CU Boulder" second reference should be phased in as communication materials are replaced moving forward (please do not incur incremental costs to replace existing materials that have the hyphen).
- The campus brand website and campus style guide have been updated to reflect the removal of the hyphen.
- We will update internal and external stakeholders as appropriate regarding the update to our formal name.