Enhance positive recognition of CU Boulder via a more integrated campaign/distribution model for national and statewide marketing and communications—with stories emanating from our campus units—that demonstrates CU Boulder leadership, innovation and positive impact.
Develop a model for more integrated campuswide marketing and communications around undergrad and graduate student (and faculty/staff) recruitment at the campus and unit levels.
Retention & Engagement
Explore opportunities for greater content coordination across units, leveraging of subject matter experts and use of shared practices in support of student, faculty and staff retention/engagement goals.
In close partnership with CU Boulder Advancement Marketing Communications, support campus advancement and alumni relations priorities through an increasingly integrated communications model.