Our communications and engagement model features a facilitated approach to our campuswide strategy, deliverables and metrics to help establish a repeatable, reliable rhythm for campus-level, area-specific and unit-driven messaging and communications.

 

Strategic Messaging Alliance: A Team of Teams

Shared purpose and knowledge. With the creation of the Strategic Messaging Alliance (SMA) working group, we are developing a more integrated marketing and communications approach that will drive a long-term, integrated, campuswide content strategy and communications plan supported by comprehensive tools, trainings and support.

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Reputation

Enhance positive recognition of CU Boulder via a more integrated campaign/distribution model for national and statewide marketing and communications—with stories emanating from our campus units—that demonstrates CU Boulder leadership, innovation and positive impact.

Recruitment

Develop a model for more integrated campuswide marketing and communications around undergrad and graduate student (and faculty/staff) recruitment at the campus and unit levels.

Retention & Engagement

Explore opportunities for greater content coordination across units, leveraging of subject matter experts and use of shared practices in support of student, faculty and staff retention/engagement goals.

Advancement

In close partnership with CU Boulder Advancement Marketing Communications, support campus advancement and alumni relations priorities through an increasingly integrated communications model.

Integrated Content Strategy

Our content strategy centers around the ongoing themes of our campus strategic imperatives (Lead. Innovate. Impact.) through the inspiring stories of our dynamic people, innovative programs and positive outcomes.

Strategic Messages

Our strategic messaging platform, which emanates from the broad themes of our campus strategic plan vision, values and imperatives.

Content Themes

Recurring monthly themes and areas of emphasis based on key audience needs and university initiatives that support the campus experience.

Brand Attributes

The personality behind our content—our consistent tone, attitude, character and values.

Multichannel Distribution

Integrated content distribution that supports CU Boulder's communication goals through a coordinated approach to paid, earned, owned media and digital engagement (social media).