Gain the Skills to Continue Growing
The Master of Arts in Journalism Entrepreneurship is a 30-credit curriculum that incorporates nine courses and a graduate professional project. The curriculum is designed to provide skills-based training grounded in the ethics and norms of journalistic practice.
By the end of this program, you should be able to:
- Demonstrate critical technology skills used in today’s journalism industry to reach audiences across a variety of communication channels and emerging media platforms. Leverage commonplace technologies to produce meaningful content, and develop skills in front-end web development languages to become more marketable and versatile.
- Employ new business models and strategies for sustainable journalism, which you will acquire in the program by taking a deep dive into the market forces that affect your area of interest, examining potential target audiences, testing the viability of different funding models, and assessing the marketability of your own journalistic work while working towards building your own brand.
- Describe principles of professional ethics and demonstrate them as you work ethically in the pursuit of truth. Bolster the credibility of your journalistic work by employing research, thinking critically, showing independence, and demonstrating creativity.
- Utilize your enhanced writing and production skills to create compelling, impactful, clear, fair, and accurate stories that are effectively targeted at your intended audience.
Courses
This course offers a foundation in the technologies of journalistic storytelling across a variety of established and emerging media platforms, such as print, television, radio, online publications, blogs, social media and new forms of communication. You will finish the course with basic competence in the technical tools you will need as a journalist.
Core classes are offered in two formats: full-session (15-week) synchronous classes and accelerated (5-week) asynchronous courses. You must take both types of classes to complete your degree. You will use distance technologies (e.g., Zoom, Skype) to call into the same class attended by campus-based students for your synchronous classes. You will complete the coursework for your accelerated, asynchronous classes independently throughout the week.
Full Session Classes (15-week, Synchronous)
Accelerated Classes (5-week, Asynchronous)
You have the option to choose one of two specialized tracks for your coursework: Sports Journalism or Journalism Entrepreneurship. Two of your core courses will focus on the specialized track you choose.
Sports Journalism
This track is geared to students who are particularly interested in honing their skills in sports writing and reporting while also developing an understanding of the sports media industry through a cultural and sociological lens. Courses include:
Journalism Entrepreneurship
This track focuses on how the news industry is transitioning, its emerging business models and strategies, and how journalism professionals can build their own brand and market themselves in this dynamic environment. Courses include: