Dr. Burton St. John III researches public relations and the management of risk and crisis. He is the author of the 2017 book Public Relations and the Corporate Persona: The Rise of the Affinitive Organization (Routledge), a finalist for AEJMC's 2018 Tankard Book Award. He is also co-author of the 2017 book Crisis Communication and Crisis Management: An Ethical Approach (Sage). He is lead editor of the 2018 volume Cases in Public Relations Strategy (Sage) and also edited the first-ever release, in 2017, of Ivy Lee's book-length 1928 manuscript (Mr. Lee's Publicity Book: A Citizen's Guide to Public Relations, PRMuseum Press). His co-edited volume Pathways to Public Relations: Histories of Practice and Profession, was a first-ever public relations book to be a finalist for AEJMC’s Tankard Book Award. He has published in numerous journals and edited volumes, and has 15 years in professional public relations.