Below are some NVC-specific resources that will help you along your journey. This is just a small sampling of all of the entrepreneurial resources that CU Boulder has to offer, so we highly recommend visiting our Innovation & Entrepreneurship website to learn about additional innovative programs, funding opportunities, prototyping spaces on campus and more!
Executive summaries are a part of a larger business plan and should be a maximum of 2 pages. The executive summary of a business plan is a distillation of your entire plan, and often is the last section to be written. Despite the title, it is not written for executives, nor is it a summary of the plan. Its objective is to capture the reader’s interest, so that they want to read the entire plan; even better to call you to arrange a meeting. It should be considered a chance to “sell” the reader on the business opportunity.
A first-time reader should be able to read the summary by itself and know what your plan is all about. The summary should stand-alone and should not refer to other parts of your plan. Remember, most readers will never get any further than your executive summary, so make it count!
The contents of an executive summary include:
- Concept Description: Summarize the essence of your venture.
- Opportunity: Why is this a good opportunity? What is the compelling need, i.e. what problems are you solving? What is the size of your market? What are the critical trends?
- Product/Service: Describe the product or service. How will you differentiate it from the competition? How is the product or service to be produced and delivered?
- Value Proposition: What are benefits to the target customer? Competitive Advantage: Who is the competition? What is your competitive advantage?
- Marketing Strategy: What are the key elements of your marketing strategy?
- Management: Who is the management team and why will they make a success of the venture?
- Financial: How large will the company become, i.e. what revenues will be achieved? When will the company breakeven?
- Funding: How much funding is required? What will it be used for? What is the exit strategy?
This section should be written AFTER you have completed the rest of the business plan.
Watch the How to Create an Executive Summary Workshop for more tips.
Your video pitch should be a maximum of 5 minutes and shot horizontally (not vertically). Video files should be in a .mp4 or .mov format with dimensions of 1280 x 720 (720p).
View a video pitch example from former CU Boulder alum and NVC contestant Daniel Strangfeld, CEO of Kegstand.
Watch the NVC 12 Championships to view more examples of NVC video pitches.