Daniel Leonard received his BFA in performance from the University of Colorado Boulder, concurrent to a BA in English composition, and has an MBA from the Leeds School of Business. As a member of the CU Presents team, Daniel is the Assistant Director of Marketing for the professional Takács Quartet series, Artist Series presenter series and Colorado Shakespeare Festival, and the CU Boulder College of Music and Department of Theatre & Dance. He has also worked with the Boulder Ensemble Theatre Company as an actor, as the PR and Marketing Manager and currently serves on the Board of Directors. Since joining the Colorado Shakespeare Festival, he has also been an actor, technician and assistant director. As a marketer and teacher today, he specializes in pricing, market economics and digital campaigns in the performing arts, emphasizing optimal pricing and promotional spending to maximize revenue by expanding audience accessibility.