Learn how to develop your innovative idea and design a wildly successful new product.
Product Development and Design
A graduate-level introduction to the world of product development and design. From identifying customers’ needs and evaluating alternative solutions, to building and defending early prototypes, students gain first-hand experience and understanding of the commercial skills, tools, and processes used to launch new products.
Students who take this course will develop their expertise in the following areas:
Students who take this course will use the instructor’s prepared materials, his own case studies, the students’ work outside the classroom, and additional guidance and advice from guest speakers to:
Learn product development concepts
Learn "best practice" methods for developing new products
The course is intended to provide you with the following benefits:
Competence with a set of tools and methods for product design and development.
Confidence in your own abilities to create a new product.
Awareness of the role of multiple functions in creating a new product (e.g. marketing, finance, industrial design, engineering, production).
EMEN 5090 (Marketing and Technology Ventures)
Office: ECOT 424
From Production Planner to CEO, and with both start-up and large corporate experience, Eben has enjoyed growing companies and bringing new technologies and products to market. With twenty-five years experience and a focus in sales and marketing, Eben has worked domestically and abroad in manufacturing, supply-chain management, marketing, field sales & service, engineering, finance, corporate strategy, and mergers & acquisitions. Electric and hybrid vehicles, hydrogen fuel cells, internal combustion engines, waste-to-energy syngas production, medical devices, and tactical combat communications systems are several of the industries in which he has worked.
Eben holds an MBA from the University of California – Davis, with a concentration in alternative energy, and a BSIM from Carnegie Mellon University.