• Student in the classroom

Learn secrets from the masters, past and present, who define excellence in quality, strategy and value creation.

*The final offering of this course was Spring 2017.  This course will no longer be offered and the content of this course is being rolled into EMEN 5041.  If you have questions regarding degree or certificate requirements, please contact emp@colorado.edu.

EMEN 5040
Quality, Strategy and Value Creation
Steven Ouellette

A study of the factors leading to excellence in business performance including discussions of business philosophy, purpose, vision, mission, value proposition, strategic planning, policy deployment, and employee engagement and empowerment.  The focus of the course is on maximizing profitability while maintaining balance in all other measures of business excellence. All elements are addressed both strategically and tactically for both large businesses and start-ups. As a result of successfully completing this course, the student will be capable of describing contemporary models and components for developing and maintaining a high-powered organization with a targeted objective of maximizing profitability in the presence of financial growth. The student will specifically be able to describe an integrated approach (based on Dr. W. Edwards Deming’s Theory of Profound Knowledge) for deploying an organization's Critical Performance Indicators throughout an organization in order to engage those resources necessary to achieve its Strategic and Tactical Objectives, with the result of achieving its Strategic and Business Plan year after year.  Secondly, the student will be able to describe a comprehensive model for Daily Management as well as key elements of employee involvement systems and methods.

  • The History and Development of the Quality Sciences in the United States
  • The W. Edwards Deming's Theory of a System of Profound Knowledge
  • The Application of the System of Profound Knowledge as a Basis for a Model for Achieving Business Performance Excellence - Transitioning from 'Good to Great' Elements of the BPE Model and Its Application (Phase I)
  • Strategic Planning & Policy Deployment (Hoshin Planning)
  • Total Asset Utilization (TAU)
  • Customer Product / Process Rationalization (Phase II A)
  • Overview of Additional Elements of the BPE Model

The student will be specifically capable of (a) describing an integrated approach for deploying an organization's Performance Indicators (i.e. KPIs and NFIs) throughout an organization in order to deploy those resources necessary to achieve its Strategic and Tactical Objectives, with the result of achieving its Strategic and Business Plan year after year; (b) describing and applying a comprehensive model for Total Asset Utilization (TAU) and Customer/Product/Process Rationalization (CPR) which will allow each student, in their own current or future work setting, to assess the use and cost of their assets in such a way so as to facilitate an almost immediate improvement in their company's level of profitability (and, usually, without the need for capital investment or head count reduction!); and (c) describing an integrated (with the organization's Strategic and Business Plan) model for Customer Satisfaction Improvement, designed to identify opportunities for improvement which (if achieved) constitute points of differentiation for which a firm's Critical Customers are willing to pay.

The student will be capable of describing contemporary models and components for developing and managing a high-powered organization; with the maximization of profitability in the presence of financial growth as a targeted objective. these models/approaches, the instructor will present a series of actual examples and applications drawn from contemporary business and industrial case studies. Examples from firms such as Anheuser-Busch; the Earthgrains company; ALCOA, and ALCOA of Australia; Molex, and Molex-Singapore; the Applied Magnetics Corporation; the Inland Steel company; Ford Motor Company; Motorola (Semi-Conductor Division); and the Oregon Saw Chain company (Omark Industries) will be used to illustrate these models & principles.

Minimum of one year post-baccalaureate professional work experience.
Non-EMEN students require instructor permission.

Every Business is a Growth Business: How your Company Can Prosper Year After Year, Ram Charan and Noel M. Tichy, ISBN 978-0-8129-3305-5Good to Great, Jim Collins, ISBN 0-06-662099-6

EMEN 5040
Please refer to the course syllabus provided by the instructor of this course.

  • Spring
  • Fall