I Scream for Recycling is an event put on by CU Recycling to promote the "reduce, reuse, recycle" lifestyle within the student body. Pledge boards are set up on campus, and students are encouraged to come over and sign pledges such as "I pledge to print only when needed", "I pledge to bring my own bag", and "I pledge to get it 'for here' instead of taking it 'to go'". Then, the students are given a megaphone, and shout a recycling slogan such as "Go Now and Recycle, do it for the children!" Free ice cream is given to everyone who does these steps, provided by Boulder Ice Cream. Those who don't wish to "scream" can "share" instead, via social media.