Keith Sproule is dedicated to utilizing tourism as an economic tool for the sustainable development of local and regional economies. He has worked in Asia, Africa, Central Europe, the Middle East and the Americas. In the course of his career, he has traveled to over 130 countries. As an analyst and tourism development specialist, he has focused in particular on the economics of cultural heritage and nature-based tourism, most often in association with rural communities on the edge of wilderness.
Currently serving as the executive director of Abercrombie & Kent Philanthropy, a leading private sector travel philanthropy with the mission to “positively impact lives and livelihoods in the communities where A&K guests travel.” Sproule manages a portfolio of 42 projects in 21 countries.
Through 2014 Sproule was the tourism business advisor for the World Wildlife Fund in Namibia, where he supported initiatives to develop both private sector and community tourism capacity across some of the most rural, isolated regions of sub-Saharan Africa.