Minneapolis, Minnesota
Fred Haberman is a lot of things: co-founder and CEO of Haberman, a creative agency; co-founder of Urban Organics, a new kind of farm; a pioneering social entrepreneur and an agent for change in the good-food movement.
Haberman—both the agency and the individual—has helped bring organic food into the mainstream, spurring the growth of brands like Annie’s, Organic Valley and Traditional Medicinals, and supporting the work of the Organic Trade Association, National Co+Op Grocers, and the McKnight Foundation’s programs to increase food security for people in developing countries.
As one of the co-founders of Urban Organics, a USDA-certified-organic aquaponics farm that uses just two percent of the water used in traditional agriculture, Haberman is on the leading edge of a movement for more sustainable agriculture.
Speaking of movements, Fred’s started a few from scratch, namely the U.S. Pond Hockey Championships and employer-sponsored gardens.