Trina Arnett is a Professor of Practice in CMCI's Advertising, Public Relations, and Design department and specializes in Advertising Effectiveness, Analytics, and Data Visualization.
With over 25 years of experience in market research and analytics, Trina has worked agency-side, client-side and vendor-side. Her passion is integrating data from a wide variety of sources to better understand a brand’s business, tell the story of what is working and not working, and how to make it work more effectively. Using this approach, she developed and led the Analytics teams at both Crispin Porter + Bogusky and MullenLowe. Following this, she started her own consulting firm, trinalytics, to be able to work with agencies and brands in a variety of industries and geographies. She has worked with a variety of influential brands including Microsoft, Fidelity Investments, the Gates Notes, IBM, RedHat, John Deere, Beam Global, American Express, Kraft, Coke Zero, MetLife, Best Buy, Domino’s Pizza, Blue Cross Blue Shield, Sirius XM, and LendingTree.
Trina loves data visualization and has a passion for data from social media, word of mouth, brand equity research, advertising and media investments, web traffic, competitive intelligence, sales, and other business data. She enjoys teaching and inspiring the next generation of students, in order to build and grow their knowledge of analyzing and leveraging marketing and business performance data.
Trina holds an BS in management science and behavioral science from the Massachusetts Institute of Technology (M.I.T.) in Cambridge, MA.