Program Intro


APRD and CMCI has partnered with Leeds School of Business and now offers an advertising and marketing specialization in the Leeds Master's in Business Analytics graduate program. Students become experts in cutting edge digital advertising techniques and learn how to find, create and analyze advertising data. The 10 month MS degree starts every July. Students leave the program ready to work in analytical roles at digital advertising agencies, DSPs, DMPs, programmatic shops and digital marketing departments.

A special admissions process is available for graduating CMCI seniors that waives application fees and GMAT/GRE requirements. CMCI students and alumni are given expedited consideration.

Questions about the program? Contact the MSBA CMCI director Dr. Chris J. Vargo by emailing him at

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