Prior to his retirement, Bill Reinert was the National Manager of Advanced Technology for Toyota Motor Sales, USA. His primary function was to coordinate Toyota’s various development and marketing activities related to alternative-fueled vehicles and emerging technologies. He co-led the US product planning team for the second generation Prius and worked on several advanced hybrid electric products, direct hydrogen fuel cell vehicles, reformed fuel approaches for hydrogen, full-featured electric vehicles, city electric vehicles, plug-in hybrid concepts, advanced biofuels and sustainable transportation systems.
Bill graduated from the University of Colorado, Boulder, with a Masters of Energy Engineering and has been honored as a Distinguished Engineering Alumni
Bill has testified before the U.S. House of Representatives Subcommittee on Energy and Air Quality, and The National Academy of Science and was the Chair for the Electricity sub-group of the National Petroleum Council’s Future Transportation Fuels study for the Department of Energy. In addition, Bill is on the board of advisers for the National Fuel Cell Research Center (NFCRC) at the University of California, Irvine.
With his friend and partner, Dr. Jan Kreider, Bill co-developed the “Galapagos Energy Blueprint”, a plan to transition the archipelago’s energy sector from fossil fuel to a renewable portfolio. Working together with the government of Ecuador, the plan was implemented over 5 years and has greatly reduced the use of imported gasoline and diesel on the islands.
Bill lives in Loveland, CO with his wife Pam.