Assistant Vice President of International Marketing, U.S. Meat Export Federation


Gregory Hanes is currently the Assistant Vice President of International Marketing at the U.S. Meat Export Federation in Denver, Colorado and is responsible for strategic marketing and program direction as they relate to the USMEF mission statement.  Prior to August 2009, he was the USMEF’s Japan Director, based in Tokyo.  As Japan Director, he was responsible for all activities occurring in Japan.  During his tenure, he spearheaded the launch of the “We Care” beef campaign to rebuild demand for US beef and the “Erabarete No.1” (chosen #1) campaign for US pork, which has seen record growth.  He held this position for over 3 ½ years but lived in Japan since January 2001.  During this 8 ½ year period, he worked as the only foreigner in a Japanese company and in another position had responsibilities that covered all of Asia.

Hanes has a Master’s Degree of International Management with an emphasis on marketing from Thunderbird in Phoenix, Arizona and a BA in Economics, with a minor in Asian Culture & History from Colorado College.  He spent a semester abroad at Kansai Gaidai University near Kyoto Japan during his junior year.  After graduating from C.C., he worked 1 year in Osaka with the JET Program.  In total he has lived and worked in Japan for over 10 years and extensive experience working and traveling throughout Asia and other countries.