Cattlemen's Beef Board


Greg Hanes became CEO of the Cattlemen’s Beef Board in summer 2019. The CBB oversees all domestic and international beef checkoff related research, marketing, and promotion.  Prior to joining CBB, he served as Vice President of International Marketing at the U.S. Meat Export Federation (USMEF) in Denver, Colorado, where he was responsible for global strategic marketing and program direction since 2009.  Before returning to the U.S. in 2009, he was USMEF’s Japan Director, based in Tokyo. As Japan Director, he was responsible for all activities occurring in Japan, the largest red meat market for the United States.  He held this position for nearly 4 years but lived in Japan since January 2001. During this 9-year period, he worked as the only foreigner in a Japanese telecommunications company of 3,000 employees and in another position had responsibilities that covered all of Asia.

Hanes has a Master’s Degree of International Management with an emphasis on marketing from Thunderbird in Phoenix, Arizona and a BA in Economics, with a minor in Asian Culture & History from Colorado College. He spent a semester abroad at Kansai Gaidai University near Kyoto Japan during his junior year. After graduating from C.C., he worked 1 year in Osaka with the JET Program. In total he has lived and worked in Japan for almost 11 years and has extensive experience working and traveling throughout Asia and other countries.